Amazon Fashion launches the premium multi-designer RIVER Season 3 collection in collaboration with renowned designers Narendra Kumar and Rajdeep Ranawat

Our festivals are finally getting their much needed moment this year and the celebration
vibrations are contagious. Diwali shopping is in full swing with all the great deals that are too good to miss. We’ve spent endless hours searching for the perfect outfits for every occasion, and even the myriad of options just doesn’t seem to be enough. The excitement this year is different, as we want to make it even more memorable and special than it always has been, ordinary options won’t be enough, will they? So before you start feeling the FOMO seeing all the festive designer looks online, we’ve got the best news for anyone looking to up the extravagance this festive season.

Amazon Fashion unveiled RIVER Season 3, a premium multi-designer collection from designers Narendra Kumar and Rajdeep Ranawat, and they’ve got some stunning outfits to get you through the festivities in style.

RIVER is back for its 3rd season with Amazon in association with DBS Lifestyle LLP, and this time they have collaborated with famous designers Narendra Kumar and Rajdeep Ranawat, both renowned and acclaimed in the Indian fashion world. With their unique style and aesthetic, they presented their individual collections with different inspirations, all of which resonate beautifully with the vibrant and contemporary spirit of today’s women.

This collection is for all women who care about great designer labels, whether it’s for the holiday season or even for your work, travel and everyday outfits. The selections feature a colorful range of prints and patterns that are sized inclusive for all body types. RIVER Season 3 has also introduced new categories this time to go with the party vibe, Kurta/Kurtis and Kurta Sets as well as amazing designs of Dresses, Jumpsuits, Tops and Pants. You can create, recreate and re-imagine so many looks with these options from their new design palette. The Narendra Kumar X RIVER collection leans more on contemporary fashion based on 4 well-crafted stories: Floral Arabesque, Graphic, Paisley and Geometric. This gives the clothes a nice edgy and artistic vibe.

The “RABARI” collection by Rajdeep Ranawat in RIVER is inspired by tribal henna patterns, nomadic influences, bandhani and the frescoes of the Havelis of Rajasthan. These designs are stunning and just what you need to amp up your party looks.

RIVER S3 Autumn Winter/Festive Collection has over 88 styles ranging from women’s ethnic wear like kurta, kurtis and kurta sets to western wear like dresses, jumpsuits, blouses and casual pants. You’re going to have a hard time picking a favorite (just like me).

The premium designer collections of RIVER Season 3 will be accessible in all cities with 100% repairable PIN codes, thanks to the Amazon network. Their customers now enjoy an immersive shopping experience in the creator segment that was created with love and devotion for their customers. You’ll find detailed information on all pieces regarding sizing, fabric, washing and care instructions, plus styling tips with imagery so you can choose what’s best for you.

My “added to cart” list is growing and I’m not complaining at all, it’s time to check it out and grab my favorite pieces before that taash/card night I answered. Go ahead and have fun choosing your favorite designer outfit from RIVER Season 3, now only available on Amazon Fashion.

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