Ba & sh will be represented by 10eleven Showroom in the United States – WWD

Ba & sh, the contemporary French brand founded in 2003, entered the United States four years ago. Now with 39 stores in the United States and eight in Canada, the brand has forged a new relationship with 10eleven, a multi-line showroom in the United States representing contemporary designers.

This is the first time that a French brand of women’s clothing has been represented by the founder of 10eleven, Betsee Isenberg. As an exclusive wholesaler in the United States and Canada, 10eleven will support Ba & sh’s growth in North America.

“The unique and authentic nature of Ba & sh’s creations reflects a Parisian inspiration that will capture the imaginations of American women,” said Isenberg. “The brand’s ability to celebrate everyday femininity through its collection of timeless pieces that offer endless combinations sums up the concept of French elegance and is poised to make a lasting impression in the American market. “

The showroom presents collections such as ALC, Kule, Essential Antwerp, Re / Done and Vince.

A spring look signed Ba & sh.

From the pre-fall 2022 collection, Ba & sh will be represented in the 10eleven showrooms in New York, Los Angeles and Dallas.

“At Ba & sh, our ambition is to create envy for our clothes in France and abroad. The partnership with 10eleven is the perfect opportunity to present our original and optimistic vision of fashion. Building on the expertise that Betsee has developed over the past 30 years, we are embarking on an exciting adventure to present our original clothing to American women who are looking for something different ”, said Pierre-Arnaud Grenade, CEO of Ba & sh.

Ba & sh is available in more than 292 points of sale in more than 15 countries. The investments made by the L Catterton fund, LVMH Moët Hennessy Louis Vuitton and Arnault Group in 2015 were accompanied by the arrival of Grenade as CEO. The brand is on track to generate a turnover of 250 million euros, an increase of 20% compared to 2019.


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