Campaigner’s New Green Clothing Line Helps You Save The Oceans
4 Min reading
Sustainable fashion brand TOMORROW has partnered with Sea Shepherd to develop an eco-friendly clothing line. The aim is to highlight the importance of ocean conservation.
Organic and recycled
The One Ocean collection includes organic cotton t-shirts and hoodies and recycled cotton and polyester tote bags. Printed using non-toxic water-based inks, the collection is made to order. The production process is free from toxic chemicals.
The line features the work of six artists – multi-faceted artist Kelly Knaga; creative abstract B.Thom Stevenson; illustrator and designer Luca BjÃ¸rnsten; Humberto Cruz (I CREATE COLOR); artist and illustrator Kit Agar; and interdisciplinary artist and cooperative organizer, Ellen Rutt.
Raising awareness of the oceans
Founded in 1977, Sea Shepherd, a global conservation nonprofit, is dedicated to tackling illegal fishing, plastic pollution in the oceans and the destruction of marine habitats. Sea Shepherd strives to achieve these goals through public education, investigations, documentation, and calls for strict treaties and laws.
In order to help them in their cause and raise awareness of the need to protect the oceans, social activism brand TOMORROW has partnered with the organization for the One Ocean collection.
50% of the profits will be donated to Sea Shepherd and the artists the brand has collaborated with.
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No sustainable fishing
In an exclusive interview with Green queenSea Shepherd founder Captain Paul Watson said there is no sustainable commercial fishery in the world. âThey (the fishing industries) probably believe that, from their perspective, sustainable fishing really does what it does. Let the fish that the commercial fishing industry sells to you, they would like you to believe that it was caught by a few hardworking individuals early in the morning on their little boats, catching that fish and bringing it back to the market. But the reality is, these are giant super trawlers. One hundred mile long gillnets. Long lines, giant driftnets, nets so big they can fill three school buses with fish. And in one go, dragging and destroying the bottom with their bare bottom trawlers. This is the reality, it is not the individuals and their small boat, it is what the fishing industry would have you believe.
He added that awareness of these issues without action is not enough. âIncreased awareness was predictable and inevitable because as the situation deteriorates more and more people become more aware, and it affects their lives personally. But this awareness doesn’t always translate into action. Unless it really touches you on a personal level. So that’s when, you know, a habitat you love has been destroyed, or your kids are affected. And then suddenly, you will become an activist because you have no choice.
They (the fishing industries) probably believe that from their perspective, sustainable fishing really does what it does. But the reality is, these are giant super trawlers. One hundred mile long gillnets. Long lines, giant driftnets, nets so big they can fill three school buses with fish. And in one go, dragging and destroying the bottom with their bare bottom trawlers
Captain Paul Watson, Founder of Sea Shepherd
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The organization’s work will be showcased in a new environmental documentary titled End. Directed by Eli Roth who is behind Knock Knock and Cabin Fever, the film will explore the grim truth about sharks in the oceans where 100 million sharks are slaughtered each year, which translates to 247,000 sharks killed each day.
Earlier this year, Sea Shepherd was instrumental in the arrest and takeover of the Damanzaihao, the world’s largest fish factory ship, capable of killing 547,000 tonnes of fish each year.
In 2019, Sea Shepherd received the Distinguished Service Order from the Liberian Ministry of Defense, the highest military honor awarded by the ministry. He honored the organization for its work in helping the Liberian Coast Guard fight “against unreported and unregulated (IUU) fishing in Liberia”.
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Main image courtesy of TOMORROW.