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Fashion Marketing

Is Kanye West good for Gap?

In 2020, Kanye West, the globally recognizable and protean entertainer, announced a 10-year deal with all-American retailer Gap. It was an unlikely match. West's sold-out Adidas sneakers and limited-edition luxury streetwear collections…

Two new IPOs next week

Tarsons Products and Go fashionable are all set to open their IPOs for investor subscription next week. Indian laboratory equipment company Tarsons Products will open its IPO on November 15 and close on November 17. Go Fashion, the…