Fashion Marketing – Michael Kors Outlet 2013 http://michaelkorsoutlet--2013.com/ Tue, 19 Oct 2021 07:40:20 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://michaelkorsoutlet--2013.com/wp-content/uploads/2021/06/icon-2-140x136.png Fashion Marketing – Michael Kors Outlet 2013 http://michaelkorsoutlet--2013.com/ 32 32 StitcherAds goes to Kargo; Changes are coming to Google search https://michaelkorsoutlet--2013.com/stitcherads-goes-to-kargo-changes-are-coming-to-google-search/ https://michaelkorsoutlet--2013.com/stitcherads-goes-to-kargo-changes-are-coming-to-google-search/#respond Tue, 19 Oct 2021 04:03:16 +0000 https://michaelkorsoutlet--2013.com/stitcherads-goes-to-kargo-changes-are-coming-to-google-search/ A stitcher in time Kargo Global acquired online advertising company StitcherAds for $ 64 million. StitcherAds, an Irish startup, specializes in selling on social platforms including Facebook, Instagram, Snapchat and TikTok, while Kargo’s core business is placing advertisements on the mobile web or within a network of social media. ‘application editors. “We have realized that […]]]>

A stitcher in time

Kargo Global acquired online advertising company StitcherAds for $ 64 million. StitcherAds, an Irish startup, specializes in selling on social platforms including Facebook, Instagram, Snapchat and TikTok, while Kargo’s core business is placing advertisements on the mobile web or within a network of social media. ‘application editors. “We have realized that we are only meeting a small portion of the total needs of our retail customers,” said Harry Kargman, Founder and CEO of Kargo. The Wall Street Journal. Although Kargo missed a big wave of mobile phone companies that recently entered the public market – AppLovin and ironSource spring to mind – Kargman says the deal sets the company up for a potential IPO in the next few years. And because Kargo hasn’t ringed the stock market bell this year, the company has yet to keep pace with the consolidation of mobile ad technology players. The StitcherAds deal is Kargo’s second acquisition, following last year’s purchase of Rhombus social integration tracker. But Stitcher is a larger acquisition, adding 120 people to a company of 225.

Visualize the change

The change is underway for the Google search page and user experience. In a blog post Google last week announced it would bring continuous scrolling to mobile search results. This format is “more transparent and intuitive” to users, wrote Niru Anand, product manager of Google Search. The mobile internet power cannot be turned off. Google is also slowly rolling out search features called “Things to Consider”, “Refine This Search” and “Expand This Search”. These tools steer users on the right path for searches which can be interpreted in a number of ways, depending on Roundtable on search engines. As part of these changes, the search flow becomes more visual. Google will even prompt users to refine the questions based on the images. These capabilities – what Google calls its Unified Multitasking Model, or MUM – will also be important business drivers, as the search algorithm adapts to online shopping patterns. Speaking of shopping models, one of the earliest examples of technology is that people use an image of a fashion model to see all products with the same design available for purchase on Google Shopping.

Disney Less

Disney lost more than $ 10 billion in market capitalization on Monday after a Barclays analyst lowered the stock due to slowing growth in streaming subscriptions. Disney has set a target of 230 million to 260 million Disney + subscribers by the end of 2024. But Barclays analyst Kannan Venkateshwar says the service is expected to more than double the growth rate of its subscriptions. here there to achieve this ambitious goal, Reuters reports. Disney doesn’t have easy levers for growth, even though it has paid arguably high customer acquisition rates – and the point is that Disney + has done it before, with very low or even free promotional offers at the store. during the first or two years. Its price has already increased this year. Disney has amazing franchises – Star Wars, Pixar, Disney Studios, Marvel… have you heard of them? – but a relatively small content library compared to other ad-free streamers, such as Amazon Prime, Netflix, and HBO Max. Venkateshwar said that Disney + seems to release new shows or movies about once a week. After a wave of early bird registrations, Disney + ‘s growth is starting to level off as it struggles with churn and newer services that have more titles overall, including Discovery +, Peacock, and Paramount +.

But wait, there is more!

Facebook’s ad tracking loss is startups’ gain. [The Information]

What has been the impact of ATT on mobile advertising? [Mobile Dev Memo]

Instagram struggles to fear losing its “pipeline” of young users. [NYT]

Google and the NBA sign a multi-year technology and marketing partnership. [MediaPost]

Publisher and agency directors review UIDs based on emails as the heir to the third-party cookie. [Digiday]

Scopely is in the process of acquiring GSN Games from Sony Pictures for $ 1 billion. [release]

Netflix’s internal measures set the value of “Squid Game” at $ 900 million. [Bloomberg]

WFA’s very first “DCI census” reveals major challenges regarding family status, age, gender, ethnicity and disability. [research]

]]>
https://michaelkorsoutlet--2013.com/stitcherads-goes-to-kargo-changes-are-coming-to-google-search/feed/ 0
Anne Saxelby was a tireless Essex Street Market advocate https://michaelkorsoutlet--2013.com/anne-saxelby-was-a-tireless-essex-street-market-advocate/ https://michaelkorsoutlet--2013.com/anne-saxelby-was-a-tireless-essex-street-market-advocate/#respond Sun, 17 Oct 2021 21:52:44 +0000 https://michaelkorsoutlet--2013.com/anne-saxelby-was-a-tireless-essex-street-market-advocate/ Over the past week, many tributes have been paid to Anne Saxelby, the pioneer cheesemaker who died far too young on October 9 at the age of 40. Saxelby, who opened a small stall in the Essex Street Market in 2006, has been instrumental in changing perceptions. on fine American cheeses. But she also had […]]]>

Over the past week, many tributes have been paid to Anne Saxelby, the pioneer cheesemaker who died far too young on October 9 at the age of 40. Saxelby, who opened a small stall in the Essex Street Market in 2006, has been instrumental in changing perceptions. on fine American cheeses. But she also had a huge impact on the Lower East Side by helping to keep the historic market going through some very difficult years and laying the groundwork for her fellow vendors to be successful in the new Essex Market, which opened in 2019.

Saxelby Cheesmongers didn’t make the move to the new market, but its influence in the sprawling space in front of the original market building is felt today.

Starting in 2011, Saxelby began to use some of his influence in the New York food world, raising his voice in favor of maintaining the 1940s building rather than tearing it down and moving the market to a new facility in the Essex Crossing mega-complex.

In passionate plea at the time, Saxelby said moving the market would “lose its historical context” but also “lose the soul and spirit of the place.” Essex Street Market and a few other markets built around the same time, she argued, “let’s go back to a time when the city was building public markets to support communities.” More recently, Saxelby added, the market had evolved, with new vendors moving in alongside the older ones, but through it all, the Essex Street Market remained “a bastion of community”, full of unique and small businesses. dynamics that meet needs. a diverse clientele.

The battle to save the building was lonely and ultimately unsuccessful. The move to a larger, brighter, modernized facility may very well have strengthened many long-standing suppliers and supported the market for a new generation (time will tell). After the town’s victory, Saxelby could have given up on the market, but instead she continued to defend the merchants and the market.

Essex Street Market Block Party, 2015.

She went on to run the Essex Street Market Vendor Association and often very directly criticized the negligent management of the market by the city administration. During a period in which several vendors closed their stalls as foot traffic in the market dwindled, Saxelby called for enhanced marketing programs and more responsive day-to-day management of the facility. At a community council meeting in 2015, Saxelby said: “It would be a disaster to continue with the status quo and move (to the new Essex market across the street) with a market that is for all practical purposes half-dead. “

Saxelby, along with other local stakeholders, opened a dialogue with city officials, won concessions that helped vendors survive their last few months in the old building and, just as important, was a major player in negotiations to ensure the protection of sellers in the new market building. .

Benoit Breal and Anne Saxelby from Saxelby Cheese. May 2015.

In September 2018, just a few months before the big move, Saxelby made the difficult decision to close their stand and pull out of the new market. She said it was a business decision and that she and her partner, Benoit Breal, concluded that opening up in the new space could jeopardize Saxelby Cheesemongers’ future. She concluded by saying, “The community of friends, neighbors and customers is unlike any other in New York, and it has been amazing to be a part of this community. The Essex Market was, is and will continue to be an amazing, historic and unique destination in New York City, and I wish the new market the best of luck.

Vendors and the wider Lower East Side community obviously appreciate everything Saxelby meant for the market. In an Instagram post, the owners of Shopsin’s (Saxelby’s next door neighbor in the old market) wrote: “Anne, we love you. We followed you to Essex Market and would have followed you anywhere.

Anne Saxelby’s family and friends have created the Anne Saxelby Legacy Fund to provide educational opportunities for teens and young adults in financial difficulty. Click here for more information.

]]>
https://michaelkorsoutlet--2013.com/anne-saxelby-was-a-tireless-essex-street-market-advocate/feed/ 0
Ranveer Allahbadia: How to be an influencer in six months https://michaelkorsoutlet--2013.com/ranveer-allahbadia-how-to-be-an-influencer-in-six-months/ https://michaelkorsoutlet--2013.com/ranveer-allahbadia-how-to-be-an-influencer-in-six-months/#respond Sat, 16 Oct 2021 18:36:08 +0000 https://michaelkorsoutlet--2013.com/ranveer-allahbadia-how-to-be-an-influencer-in-six-months/ Or a year, depending on your creativity, dedication and hard work. Our expert has advice for you if you plan to make content creation a career on time. Six months to influence I want to be a fashion influencer. My parents gave me three months to do this. Is it possible? I am a fashion […]]]>

Or a year, depending on your creativity, dedication and hard work. Our expert has advice for you if you plan to make content creation a career on time.

Six months to influence

I want to be a fashion influencer. My parents gave me three months to do this. Is it possible? I am a fashion student with free time due to the pandemic.

—Darryl S, via Instagram

The realistic timeline would be six months to a year, depending on your content. As most people know, Instagram reels are all the rage right now. Being a fashion student gives you a natural skill set, but you should also learn video skills. It will all depend on how far you push your video skills and combine them with your existing skills. If you can stretch your deadline to six months, nothing like it. If you can stretch it to a year, even better.

Popularly known as BeerBiceps, Ranveer is a featured YouTuber and digital marketing entrepreneur. His fitness, grooming and wellness videos, and recent podcasts, have won him millions of fans.

From Brunch HT, October 17, 2021

Follow us on twitter.com/HTBrunch

Join us on facebook.com/hindustantimesbrunch

Close story

]]>
https://michaelkorsoutlet--2013.com/ranveer-allahbadia-how-to-be-an-influencer-in-six-months/feed/ 0
Buy Now, Pay Later Businesses Spend Millions on Blitz Marketing https://michaelkorsoutlet--2013.com/buy-now-pay-later-businesses-spend-millions-on-blitz-marketing/ https://michaelkorsoutlet--2013.com/buy-now-pay-later-businesses-spend-millions-on-blitz-marketing/#respond Fri, 15 Oct 2021 15:28:34 +0000 https://michaelkorsoutlet--2013.com/buy-now-pay-later-businesses-spend-millions-on-blitz-marketing/ Buy Now, Pay Later, gamers are spending millions on marketing to grow their share of an increasingly crowded marketplace. Some, like Klarna and Afterpay, try to stand out with celebrity ads and flashy deals. But they face growing competition from traditional players as well as regulatory control. Try buying almost anything online today, and you’ll […]]]>
  • Buy Now, Pay Later, gamers are spending millions on marketing to grow their share of an increasingly crowded marketplace.
  • Some, like Klarna and Afterpay, try to stand out with celebrity ads and flashy deals.
  • But they face growing competition from traditional players as well as regulatory control.

Try buying almost anything online today, and you’ll likely come across a button that lets you spread payments over time.

With buy now, pay later becoming a pervasive phenomenon, top players like Affirm, Afterpay, Klarna, and PayPal are spending millions to market their services as they vie for a larger share of the booming $ 91 billion market. .

The four companies collectively spent $ 52.4 million on digital, TV and print ads between January and September 2021, up 130% year-over-year, according to MediaRadar. Spending is expected to increase this holiday season. Companies spent nearly $ 14 million in November and December 2020, per MediaRadar.

Mike Mikho, marketing director of advertising agency Laundry Service, said BNPL brands are at a crossroads now that people are familiar with the concept and retailers are embracing it as well.

“The race is on, because now they are not only trying to win over more consumers but also traders,” he said.

Affirm, which went public earlier this year and rebranded itself over the summer, has directed its marketing messages to merchants as well as consumers, to appear more honest and transparent. In recent months, it has signed deals to integrate with leading retailers including Target, Amazon and Walmart.

Others focus on consumers by leveraging proven strategies like celebrity-focused campaigns and flashy deals.

Afterpay, owned by Square, called on actress Rebel Wilson for their 2021 summer “Pay Better” campaign and sponsored New York Fashion Week this fall. And Klarna shelled out $ 5.6 million to run a Super Bowl commercial featuring Maya Randolph, followed by a global campaign with A $ AP Rocky aimed at big buyers.

“One of the ways we influence preferences is by advocating for subcultures and finding ways to communicate how we complement their passions and interests,” said David Sandström, Klarna Marketing Director.

To regularly attract a wider range of consumers, Affirm, Afterpay and Klarna are also shifting their ad spend to traditional channels while strengthening their ad teams and agency listings. Afterpay has just set up a studio to do in-house advertising and put billboards and television at the heart of its Rebel Wilson campaign. And Klarna started working with agencies like DDB Nord, Noble People, and Movement Strategy.

But convincing new people to give their products a chance as the category gets more crowded isn’t the only challenge for these companies. They face increased scrutiny from regulators who fear that these services will lead people to accumulate more debt than they can handle.

They also face increasing competition from traditional lenders and credit card brands. Barclays and Alliance Data, for example, recently launched their own versions of the buy now, pay later options.

So, in addition to increasing their own advertising, buy now, pay later companies are starting to position themselves as more than just payment companies by allowing people to buy directly and sell ads on their apps. .

“Not only do you have to break the clutter, but also offer something different to stand out,” Mikho said. “Then tackling the advertising dollars seems to be a common thread.”

]]>
https://michaelkorsoutlet--2013.com/buy-now-pay-later-businesses-spend-millions-on-blitz-marketing/feed/ 0
award ceremony for the world’s largest pocket knife | Local News https://michaelkorsoutlet--2013.com/award-ceremony-for-the-worlds-largest-pocket-knife-local-news/ https://michaelkorsoutlet--2013.com/award-ceremony-for-the-worlds-largest-pocket-knife-local-news/#respond Thu, 14 Oct 2021 09:00:00 +0000 https://michaelkorsoutlet--2013.com/award-ceremony-for-the-worlds-largest-pocket-knife-local-news/ In the knife capital of Kentucky is the world’s largest pocket knife and one of the most recent Guinness Book of World Record holders celebrated the feat on Wednesday. At Red Hill Cutlery in Radcliff, which is also home to the American Pocketknife Museum, a crowd gathered outside to celebrate the newly confirmed world’s largest […]]]>

In the knife capital of Kentucky is the world’s largest pocket knife and one of the most recent Guinness Book of World Record holders celebrated the feat on Wednesday.

At Red Hill Cutlery in Radcliff, which is also home to the American Pocketknife Museum, a crowd gathered outside to celebrate the newly confirmed world’s largest pocket knife that sits on the property along with local dignitaries, people involved in the project and community members at hand.

“It couldn’t just be a knife store,” said Jason Basham, co-owner of Red Hill Cutlery, in remarks to the crowd on the idea of ​​the knife. “It had to be a destination. It had to be a place that brought people to Radcliff.

The knife officially measures 34 feet 6 inches, as confirmed by Guinness. The blade alone weighs around 1,500 pounds and sits on a 20-foot pedestal, according to Red Hill Cutlery co-owner Lonnie Basham, Jason’s father. Lonnie’s other son, Josh, was also involved in the project.

The previous record holder was a knife with a 111 inch handle and a 97 inch blade. It is on display at Pink Square Mall in Jaipur, India.

Jason Basham credited in his remarks several people who contributed to the project, including Radcliff / Fort Knox Tourism Commission, which donated for the construction of the knife; Glenn Bieber of Glenn’s Auto Body, who painted the knife; Modern Welding in Elizabethtown, who built the knife out of steel; Ward Frahler, who designed the illustrations for the design; and WR Case & Sons, which allowed the Bashams to fashion the knife after Barlow’s classic pattern from the company’s blueprints.

“It’s really a testament to Hardin County, the people of Hardin County and the businesses in Hardin County that we can do something like that here and break a world record,” he said. “I hope this will lead to a lot more to come for the region.”

Radcliff Mayor JJ Duvall reminded the crowd of a story about the day the state legislature voted to designate the city as the Knife Capital of Kentucky. Duvall said a senator seated behind him expressed cynicism over the attempt.

Duvall said after the senator heard how much the Bashams and their knife business had contributed to the local and state economy, he changed his tone.

“When the vote took place, guess what this senator did? Duvall said. “He voted for it because he actually heard how important the Basham family is to the economy here in the state of Kentucky and how important they are here locally to Radcliff.”

Ahead of the presentation, Duvall said in an interview that having the world’s largest pocket knife is an asset to the city.

“To have something here in our community that can attract people… I think this new thing is something that will be great for Radcliff in the future and great to be a part of as current mayor,” he said. declared.

Case Associated vice president of marketing Brent Tyler said that while some in the company had doubts about the project at first, especially away from its headquarters in Bradford, PA, the knife has become a centerpiece for the company.

“Anytime someone comes up with an idea for a 30-foot-tall knife, you meet them with a bit of skepticism,” he said, adding that the company trusted the Bashams and their vision. “As we started talking about it and the opportunity and (Jason) told us what was going on in the area, we thought this would be the perfect way to help him crown Radcliff as the Knife Capital of Kentucky. . “

The location of the knife also helps Case in his marketing efforts, Tyler said.

“Case’s heart is beating right now here in the South,” he said. “Having that in such a high profile area and knowing what’s going on in that community and that area, the growth that they’re seeing here, means a lot to us as a business to have that kind of representation for the residents and tourists passing through this region.

]]>
https://michaelkorsoutlet--2013.com/award-ceremony-for-the-worlds-largest-pocket-knife-local-news/feed/ 0
Avenida Productions to Celebrate Fifth Anniversary at New Los Angeles Studio https://michaelkorsoutlet--2013.com/avenida-productions-to-celebrate-fifth-anniversary-at-new-los-angeles-studio/ https://michaelkorsoutlet--2013.com/avenida-productions-to-celebrate-fifth-anniversary-at-new-los-angeles-studio/#respond Tue, 12 Oct 2021 21:40:00 +0000 https://michaelkorsoutlet--2013.com/avenida-productions-to-celebrate-fifth-anniversary-at-new-los-angeles-studio/ Posted: October 12, 2021 at 3:40 p.m. MDT|Update: 5 hours ago LOS ANGELES, 12 October 2021 / PRNewswire / – Avenida Productions will celebrate its fifth anniversary this Friday, October 15, of 7 p.m. to 11 p.m., in its new studios near downtown Los Angeles. Media are invited to attend and cover. WHO: Avenida Productions, […]]]>

Posted: October 12, 2021 at 3:40 p.m. MDT|Update: 5 hours ago

LOS ANGELES, 12 October 2021 / PRNewswire / – Avenida Productions will celebrate its fifth anniversary this Friday, October 15, of 7 p.m. to 11 p.m., in its new studios near downtown Los Angeles. Media are invited to attend and cover.

WHO: Avenida Productions, Los Angeles’ most recent Hollywood studio, serving Latino, LGBTQ + and other underserved creators in the entertainment industry. The founders of Avenida Fanny and Nelson Grande will welcome everyone in their new studios located near Beverly and Alvarado. Confirmed guests include PALM TREE SPRINGS Executive Producer Gabriella Revilla Lugo and former Vice President of Marketing for Warner Bros. Susan steen, who sit on the Avenida Advisory Board.

WHAT: Fifth anniversary celebration at Avenida Productions

WHEN: Friday, October 15, 20217:00 p.m. Red Carpet, Event 7 p.m. to 11 p.m.

WHY: Avenida Productions moved from its old headquarters to Glendale at its new location after a complete renovation of what had been a warehouse and offices. The new studio includes staging, sets, high-speed internet access and is available for film, television and commercial productions and special events for the fashion industry and others. Los Angeles’ companies. Avenida offers a full range of services to creators, from concept to production and distribution, including crowdfunding and other services to produce content for Latinos, LGBTQ + and others underserved by “Hollywood workshop.”

HOW? ‘OR’ WHAT: Media – Please RSVP by emailing john@peoplemedia.la or calling (213) 674-4346 x 224

For more information visit www.avenida.tv

Show original content:

SOURCE Avenida Productions

The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.

]]>
https://michaelkorsoutlet--2013.com/avenida-productions-to-celebrate-fifth-anniversary-at-new-los-angeles-studio/feed/ 0
Global wake-up call for social media influencers and small businesses https://michaelkorsoutlet--2013.com/global-wake-up-call-for-social-media-influencers-and-small-businesses/ https://michaelkorsoutlet--2013.com/global-wake-up-call-for-social-media-influencers-and-small-businesses/#respond Mon, 11 Oct 2021 19:53:05 +0000 https://michaelkorsoutlet--2013.com/global-wake-up-call-for-social-media-influencers-and-small-businesses/ When Facebook and Instagram fell last week, billionaire Mark Zuckerberg lost a few billion … [+] dollars in equity. But tens of thousands of businesses around the world, from sole proprietorship influencers to small businesses, have lost a day’s pay. KMR Images It’s time to branch out away from Facebook products and any legacy social […]]]>

It’s time to branch out away from Facebook products and any legacy social media apps where you make money on content, or use it as a shingle for your business. Last week’s Facebook outage still serves as a reminder. It doesn’t matter where you are. These things go down, if you depend on it for your income, it’s an unpaid day off.

It’s unclear exactly how Facebook’s social media platforms went extinct for about six (glorious) hours last week, but people around the world have lost money, not just billionaire Mark Zuckerberg.

In India, small online businesses and resellers have been among the hardest hit, according to Judy Morris, a travel and lifestyle blogger cited by India Express.

Neha Puri, CEO and founder of Vavo Digital, an influencer marketing firm, said social media companies and influencers rely too much on single social media platforms.

“When a store is closed for a period of time, the trader suffers losses, (just like) when a large social media platform goes down,” Puri said. “Small businesses have lost potential customers.

Instagram is best known for its influencers. The risk associated with reliance on a single system that can either demonetize you or dramatically reduce your pay at any time is risky business.

“I have always been very aware, especially since the Vine collapse, that owning your business name and brand on an external social media platform is a risk,” warned Victoria MacGrath, fashion influencer at In The Frow, over a year ago. “Basing your livelihood, your income and your brand on platforms you don’t own is a huge gamble. “

There are at least 500 million daily active Stories users on Instagram. Sixty percent of them research and discover new products on Instagram. Brand collaborations grew 44% between 2018 and 2019, according to Vuelio, a data solutions company serving the public relations and marketing industries.

Instagram’s “Creator” accounts are where content creators do their job as influencers. It’s a huge undertaking for some around the world. Instagram’s creator accounts and checkout access for influencers – put simply, Insta’s e-commerce solution – aim to keep creators happy everywhere.

In 2019, even before the Instagram blackout, influencer marketing expert Scott Guthrie claimed that as growth flattened on Facebook, the company was forced to look elsewhere for ad revenue to support the business. “All eyes are now on Instagram. The photo-sharing app contributed less than $ 5 billion to Facebook in 2017. Revenue nearly doubled in 2018. eMarketer forecast revenue to exceed $ 25 billion in 2021, ”he said .

“Creator accounts and branded content ads seem, at first glance, to put community first, but surely it’s more about money than community. The next step will be to kill the organic litter, ”warns Guthrie. “Much like Instagram’s parent, Facebook, did with branding pages. If branded content ads currently provide brands with the ability to increase influencer content on their pages, what if this opportunity becomes a must? What if the only way to reach your audience was to pay to boost your content? “

It sounds like business planning at the level of the evil genius. And should be a good reason why those who make money on these platforms need to branch out.

“I think there are plenty of reasons for creators to switch to new platforms,” says Melanie Mohr, founder and CEO of BULLZ in Singapore. “One reason could be due to some content restrictions, another reason could be more innovative content creation tools or approaches. But the main reason for most creators will be a better monetization model. “

Regular content creators provide social media platforms with the most value.

Whether they have their own equivalent of a talk show on YouTube and make money that way, or sell their fashion sense on Instagram, thousands of designers around the world are worried about their addiction to fashion. ‘regard to Instagram and YouTube.

“You can’t monetize just from these platforms. You have to look for branded offers or sponsored content to make a living, ”says Mohr.

BULLZ is an app that allows content creators to branch out into crypto, although it is suitable for real crypto cogs to talk about crypto and new crypto-related startups in short videos. Users share videos of themselves or others talking about crypto and blockchain. BULLZ is in the Promote-To-Earn space, where users can find trending projects, discuss them with other crypto enthusiasts and experts, and be rewarded in crypto for their shares.

“Some crypto-savvy YouTube creators are calling it a new TikTok for crypto,” says Mohr. “We have more platforms lined up to integrate the protocol.” They work with two that I have never heard of. One is called YEAY. The other protocol is the WOM authenticator. This is for the promotion of branded content. BULLZ pays in WOM tokens.

Rofkin is arguably the pioneering social media platform with a crypto component. Content creators on Rofkin earn the RAE token. Rofkin is for the long content creator.

Another key alternative to YouTube is the Locals platform. This one pays in fiat. Greg Gutfield is one of the locals. And Scott Adams has some of his shows on Locals in order to branch out from YouTube and reduce the risk of demonetization for breaching Google.

GOOG
ill-advised police.

This summer, Twitter

TWTR
Chief Jack Dorsey said cryptocurrencies will be “a big part” of the company’s future. Last month, they announced they would be rolling out a tip feature in crypto (and fiat), which is another way to diversify revenue streams for influencers.

“We want everyone on Twitter to have access to ways to get paid,” Esther Crawford, staff product manager. posted September 23.

People can tip Bitcoin using Strike – a payment app built on the Bitcoin Lightning network that allows Twitter users to send and receive Bitcoin. The strike is extremely limited. Only El Salvador and the United States have it, and not all 50 states. (Hawaii and New York don’t have it). People in eligible markets will need to create a Strike account and add their Strike username to receive Bitcoin tips on the Lightning Network. And Twitter users will need a Bitcoin Lightning wallet to send advice to someone’s Strike account, which might be more of a headache than it’s worth.

Twitter’s foray is just another example of crypto becoming a payment alternative for creators.

And BULLZ’s foray is a crypto-centric solution for those looking to diversify their revenue streams and escape mainstream platforms. Maybe if they have a crazy chance, they become the Twitch of crypto videos. If you’re a fashion influencer, however, you’re better off getting into fashion NFTs, if that’s a thing. It is probably one thing. (Oh, my God, I was right.)

“You are free to create any type of content, but based on blockchain projects that got you excited or wallets that you use to store your assets or crypto exchanges that you love,” says Mohr. “The only thing that matters is that the content is authentic and has value to the audience.”

Instagram wants people to be constantly connected and its influencers to depend more on it. Last week’s blackout shows what this kind of centralization means.

Yet people are lazy and idle when it comes to these things. Instagram blackouts should probably happen on a regular basis before people really branch out in droves.

“We believe it’s crucial that influencers diversify,” says James Touzel, digital law specialist, head of digital future law at TLT Solicitor. There is just one major caveat. He added that content creators should continue to “use Instagram to their advantage.”

]]>
https://michaelkorsoutlet--2013.com/global-wake-up-call-for-social-media-influencers-and-small-businesses/feed/ 0
Lumber + Salt Expands Purposely Reused Vision Across North Fork https://michaelkorsoutlet--2013.com/lumber-salt-expands-purposely-reused-vision-across-north-fork/ https://michaelkorsoutlet--2013.com/lumber-salt-expands-purposely-reused-vision-across-north-fork/#respond Sun, 10 Oct 2021 10:01:13 +0000 https://michaelkorsoutlet--2013.com/lumber-salt-expands-purposely-reused-vision-across-north-fork/ One afternoon, the Lumber + Salt salvage and antique shop on Sound Avenue in Jamesport had among its wares: a six-foot-tall vintage bookbinding press, tiny porcelain doll heads displayed in wine glasses , oxidized copper door frames from the Savoy Hotel in London. , metal cutouts to create puzzles, stacked fireplace hearths of indeterminate age, […]]]>

One afternoon, the Lumber + Salt salvage and antique shop on Sound Avenue in Jamesport had among its wares: a six-foot-tall vintage bookbinding press, tiny porcelain doll heads displayed in wine glasses , oxidized copper door frames from the Savoy Hotel in London. , metal cutouts to create puzzles, stacked fireplace hearths of indeterminate age, a textile roller lamp, primitive carved heads and around a thousand other eclectic objects – all with a rustic patina and a mysterious past.

In the hands of people less creative than business partners John Mazur and Brooke Cantone, these esoteric discoveries can seem confusing at best. But the duo knows how to integrate their “raw and refined” aesthetic into everything they do. Their retailsourcing-architecture-design-branding business is the ultimate multi-hyphenate – a growing operation known to revamp some of the coolest interiors and exteriors in and around North Fork.

Lumber + Salt has also been busy developing its own lifestyle brand, including creative collaborations with like-minded taste makers in the region, as well as a cafe, farmer’s market and greenhouse in the works.

A highly conceptual designer, Mazur is wary of Lumber + Salt being cataloged as one thing, because the whole is greater than the sum of its parts. “What we do is creative design,” said the artist, who offers to sketch out his ideas rather than trying to put them into words. “We are introducing unique hardware solutions and the integration of objects into an overall plan,” he said. “It’s about creatively rethinking new ways of approaching spaces and how the client’s lifestyle fits into them. We don’t just sell products; we are selling a feeling.

Even the name Lumber + Salt is open to interpretation. It can represent land and sea, or a patina aged by time and forces swept by the sea. Or it could serve as a metaphor for the aesthetics and working style of the partners – a fusion of hard elements sprinkled with elegant touches like a chef’s finishing salt.

If Mazur is Wood, Cantone is Salt. “We organize our spaces and then add softer touches that evoke the emotion and vibe of the brand,” said Cantone, who left the corporate fashion world of Manhattan during the pandemic and moved to full time at North Fork to help evolve his passion project into a brand in its own right. concept.

Lumber + Salt is owned by the Mazur & Co. banner, founded by owner Mazur and Creative Director Cantone, who bring years of combined experience in retail, industrial design, fashion, art and antiques. . Mazur was previously the director and designer of an industrial and graphic design firm in Soho, specializing in branding for retail spaces. He specialized in industrial and graphic design at RIT and worked in Germany after his studies. Cantone has held leadership roles in business creation in fashion, visual merchandising, marketing and retail brand experience, with a BA in Fashion Merchandising from Philadelphia College of Textiles & Science.

The company was originally born in 2014 as Material Objects, living on the 1291 Main Road lot in Jamesport, which Mazur still owns. Today, their salvage showroom is at 5570 Sound Ave., while the Main Road campus serves as a sort of branded showcase for Lumber + Salt, Sherwood House Vineyards (which Lumber + Salt refurbished) , William Ris Gallery (run by Cantone’s mother, Mary) and a barn at the back which houses the duo’s design studio and is also used for pop-ups and collaborations.

“Over the past two years, we’ve really brought the brand’s voice to life. It’s been a refreshing and creative renaissance, ”Cantone said, mentioning a weekend fashion event they hosted in the barn with a fashion brand called, aptly, The Salting.

Mazur and Cantone are excited to take the retail space to the next level, praising their new transplanted team additions.

“Our store is now open every day, thanks to our daily manager Kenneth Montusi (and his trusted canine assistant Kali),” Cantone said, noting that Montusi has traded in the world of corporate finance for a career reinvention. on North Fork. Renowned pop artist Peter Marco (also known as Marcoart) also joins the team, she said, “adding his whimsical pop art, personality and wit to the brand’s mix. , after moving from the Lower East Side to North Fork to be part of the refreshing creative movement.

This fall, Lumber + Salt will host pop-up weekends with like-minded designers: furniture designers, artists, ceramists, craft coffee makers and juicers, chocolatiers, flower designers, organic herbalists, winegrowers and fashion brands – who “get” the aesthetics and the ambiance. The idea, Mazur and Cantone said, is to celebrate both art and community (or community, as they put it).

The duo can’t wait to bring their salvaged creativity to new projects and realms. “There are no more settings for us,” Cantone said. “We’re taking lumber + salt off limits!” “

Thanks to an influx of new team members, the Lumber + Salt showroom is now open seven days a week.


(Credit: Conor Harrigan)

Rose Hill Vineyards

“We hired John and Brooke in 2018 to define and redesign our tasting room with essentially a blank slate. We met them on a Monday and on Friday they came back to us with a 50 page deck with inspiration and renderings that approached the project from a truly 360 point of view! Since then, I have consulted them on every project, big or small.

They designed our wine library from scratch and built a magnificent ceiling that looks like a barrel in the highest way. Not only do they have incredible vision, but they also reuse items in the most unexpected ways that add both character and history to our farm. John reused an old corn screen as a light fixture that often prompts guests to ask, “What is this?” ”

Chelsea Frankel, Executive Director


(Credit: Conor Harrigan)

Cave & Vineyard Terre Vite

“As lovers of Tuscany (especially Florence) we knew we wanted to replicate its old world atmosphere while creating a trendy environment, but we couldn’t express that vision. John redesigned our tasting room before our eyes with an amazing freehand sketch and Brooke came full circle in whatever we wanted, bringing the ‘old world with a new spirit’ design to life.

The focal point of our tasting room is, of course, our large bar, supported by two pieces of vintage 1940s hardware. These pieces bring a classic apothecary vibe to the room and Brooke styled them with gorgeous drawers and pieces that really balance the whole. They also bought a vintage door from which they built the skeleton of our bar and then lined it with an antique conveyor belt!

Since we have extremely high ceilings, they brought a piece of the top of a windmill and adorned it with a shade fit for a giant. It’s so cool to have a part of our tasting room and I constantly see our guests staring and marveling, trying to figure out what it is. Although I am obsessed with every square inch, I have to say that my favorite corner of the tasting room is the corner with the weathered tall tables. Brooke styled it with the most beautiful mirror that invokes the Medici Palace in Florence.

– Jacqui Goodale, co-owner


(Credit: Conor Harrigan)

Sherwood House Wineries

“We are working with Lumber + Salt at Sherwood House Vineyards to organize the aesthetics of the tasting room, maintaining an ever-changing environment. This spring, as guests prefer to sit outside, we asked them to reinvent the courtyard space along the east side of the property to ensure that guests sitting outside have the same experience. visual than those seated in the tasting room. The result was a custom serpentine bar that transforms into two greenhouse-inspired structures that create an intimate garden environment in which to enjoy our wines, rain or shine.

– Ali Tuthill, Managing Director

]]>
https://michaelkorsoutlet--2013.com/lumber-salt-expands-purposely-reused-vision-across-north-fork/feed/ 0
Give it a try: how the rugby jersey became a must-have property | Fashion https://michaelkorsoutlet--2013.com/give-it-a-try-how-the-rugby-jersey-became-a-must-have-property-fashion/ https://michaelkorsoutlet--2013.com/give-it-a-try-how-the-rugby-jersey-became-a-must-have-property-fashion/#respond Sat, 09 Oct 2021 08:00:00 +0000 https://michaelkorsoutlet--2013.com/give-it-a-try-how-the-rugby-jersey-became-a-must-have-property-fashion/ Yesyouve heard of limited edition sneakers and owning the ‘good’ smartphone as a crucial social currency for young people in their twenties, but what about rugby jerseys? The sports staple, beloved by private schoolchildren and David Hockney, is reappearing as a cult classic with most in demand those with previous owner status and, perhaps, a […]]]>

Yesyouve heard of limited edition sneakers and owning the ‘good’ smartphone as a crucial social currency for young people in their twenties, but what about rugby jerseys? The sports staple, beloved by private schoolchildren and David Hockney, is reappearing as a cult classic with most in demand those with previous owner status and, perhaps, a patch of grass or two.

Rugby shirts are very popular on second-hand clothing platforms, as advocates of this trend seek out limited edition styles and cult classics from brands such as Polo Ralph Lauren and Gant.

Second-hand clothing platform Depop, which claims 90% of its users are under 26, has reported a 40% increase in rugby jersey sales since July, with Benetton and Ralph Lauren being the most popular brands for change hands.

The Beyond Retro second hand store, which sells pre-loved fashion through its east London stores and online, has also noticed an uptake as rugby jerseys replace vintage football stripes as the style of most wanted sportswear.

Artist David Hockney wears a rugby jersey in Los Angeles in 1978. Photograph: Michael Childers / Corbis

“The high demand for this shirt is linked to the resurgence of the preppy look we’ve seen over the past few months,” says Viviana Attard, head of global curation for Depop. Attard also attributes a post-pandemic appetite for looser, less structured clothing to interest in pre-loved bands. Away from the second-hand market, rugby jerseys are being scavenged from inventory as brands seek to bring their aptitude for good old-fashioned sportswear to a new generation of consumers. Among them is the American label Gant, which has found its Ivy League aesthetic woefully outdated in recent years, to emerge in 2021 with a new relaxed image in which the rugby jersey plays a prominent role.

Cult skateboarder brands such as Palace and Supreme are also joining the fray – both have released sold-out styles that continue to change hands in the second-hand market.

“Rugby shirts have been overlooked over the years,” says men’s stylist Edgar Johnson. “Whether the brands bring them back with a sense of irony or not, it’s a relief to see sportswear that isn’t a revamped football strip gaining attention.”

M&S were less concerned with symbolism when they decided to revive the dormant St Michael’s brand with a rugby jersey featuring the logo. The revival, unveiled in September, is a marketing ploy aimed at younger consumers and follows the discovery that clothes with St Michael on the label are in demand on resale sites.

M&S bosses are hopeful that Justin Bieber and Dua Lipa, who were recently spotted pledging allegiance to the egg-shaped ball, will help boost sales.

]]>
https://michaelkorsoutlet--2013.com/give-it-a-try-how-the-rugby-jersey-became-a-must-have-property-fashion/feed/ 0
Paris Hilton’s business empire gets a makeover https://michaelkorsoutlet--2013.com/paris-hiltons-business-empire-gets-a-makeover/ https://michaelkorsoutlet--2013.com/paris-hiltons-business-empire-gets-a-makeover/#respond Thu, 07 Oct 2021 13:00:00 +0000 https://michaelkorsoutlet--2013.com/paris-hiltons-business-empire-gets-a-makeover/ In today’s crowded influencer space, one of the original creators of the personal brand is looking to reclaim her crown. Paris Hilton is back on TV screens with cooking show on Netflix, his 2020 documentary “This Is Paris” and a new reality show about his engagement with venture capitalist Carter Reum en route. She has […]]]>

In today’s crowded influencer space, one of the original creators of the personal brand is looking to reclaim her crown.

Paris Hilton is back on TV screens with cooking show on Netflix,

his 2020 documentary “This Is Paris” and a new reality show about his engagement with venture capitalist Carter Reum en route. She has a new dissertation in the works, has started podcasts, and sold NFT art.

“I have built a global business and brand over the past two decades,” Ms. Hilton said in an interview with The Wall Street Journal. “I wanted to take it to the next level and bring all my businesses together under one media entity. “

She started her new business, 11:11 Media, with Bruce Gersh, a former media executive at Disney and Time Inc., to cement and grow her brands.

In the 2000s, Ms. Hilton burst into popular culture at the start of reality TV, with “The Simple Life,” ensuring her image as the quintessential socialite – the party mogul’s great-granddaughter. Conrad Hilton hotel. She quickly became one of the first influencers of the digital age, before the term existed or the proliferation of Facebook or Twitter, not to mention the cult of celebrity on Instagram and TikTok.

Paris Hilton is the great-granddaughter of hotel mogul Conrad Hilton.


Photo:

Brendan Forbes

“Paris is considered to be one of the first modern celebrities, who could be defined as a young woman who is not famous for a talent like acting or singing, but simply because she is beautiful and wealthy,” said said Kelli Burns, associate professor at Zimmerman. University of South Florida School of Advertising and Mass Communication.

Ms Hilton paved the way for others who followed, like Kim Kardashian and her sisters, Dr Burns said. While the exploits of the Kardashian clan have been widely consumed over the 20 seasons of “Keeping Up With the Kardashians,” Ms. Hilton has also quietly created her own empire.

According to 11:11 Media, Ms. Hilton has built a business since 2006 with 45 brand name stores and 19 product lines, which have exceeded $ 4 billion in sales. She has launched 27 fragrances in the past 15 years and has invested in wellness products and a plant-based seafood business.

But social media influencers aren’t just for the rich or the few anymore. Ms. Hilton’s re-emergence comes at a time when famous influencers are the norm. Building a lucrative personal brand is a highly competitive field. Not only are TikTok influencers half their age signing deals in media, TV, and movies, celebrities and athletes have also turned to building brands and businesses based on who they are.

Influencer marketing is on the rise and the size of its market globally has more than tripled between 2017 and 2020, said Lubna Nafees, associate professor of marketing at Walker College of Business at Appalachian State University.

“Paris Hilton and Reese Witherspoon… are present where their consumers are. “


– Dr Lubna Nafees, Associate Professor, Appalachian State University.

“More and more, consumers are turning to social media influencers to find products and services that fit their lifestyles, which means brands need to go through this channel in order to be present where they are. find their consumers, ”said Dr. Nafees, who studies the impact of influencers on social media.

This also applies to more traditional celebrities. Basketball stars LeBron James and Kevin Durant mix their star status with companies spanning entertainment, endorsement, investment, and other industries. Actresses Reese Witherspoon and Jessica Alba have successfully built media and consumer goods businesses.

“This is exactly what Paris Hilton and Reese Witherspoon are doing. They are present where their consumers are, ”said Dr Nafees.

Ms Hilton said she believes media companies in the future will rely less on traditional brands alone and rely more on personalities instead. “I believe we are living in the golden age of creators,” she said. Competition in the influencer space remains fierce. But Ms. Hilton has a distinct advantage, according to Dr. Burns: She has been in the public eye for more than two decades.

“We are anchored by a global personality and someone who has a real influence on consumers,” said Mr. Gersh, Ms. Hilton’s business partner.

To carve out new spaces, Ms. Hilton doubled her roots in media and fashion and was an early adopter of cryptocurrencies and non-fungible tokens, or NFTs.

“I’ve always been into innovative technology and I’m an undercover nerd,” Ms. Hilton said.

The heiress and entrepreneur said she believes NFTs are the future of art, in part because they empower digital artists and creators of all types to own the use of their work. In June, Ms. Hilton became an investor and advisor in Origin Protocol Inc., a decentralized e-commerce platform. In August 2020, Ms Hilton sold an NFT drawing she made on her kitten’s iPad for charity. The artwork was purchased with a cryptocurrency.

As for the name of her new business, Ms. Hilton says she always found special meaning in the 11:11 era. “It’s my favorite time of the day,” she says. “I love posting on Twitter at 11:11 am to remind myself and my fans to ‘make a wish’, keep taking risks and keep dreaming.”

Write to Talal Ansari at talal.ansari@wsj.com

Copyright © 2021 Dow Jones & Company, Inc. All rights reserved. 87990cbe856818d5eddac44c7b1cdeb8

]]>
https://michaelkorsoutlet--2013.com/paris-hiltons-business-empire-gets-a-makeover/feed/ 0