Chinese clothing brand apologizes for horrific content appearing on children’s clothing line


Photo: Internet

Chinese clothing brand JNBY has apologized after its children’s clothing lines under its sub-brand were found to contain inappropriate and horrific prints.

An online customer service department of “jnby by JNBY”, a sub-brand of JNBY, said the company was aware of the situation and had removed related products from its website.

“We apologize for the concerns caused to customers by the design and will be tightening up the regulations,” customer service said on the brand’s official T-mall store.

The incident comes after some customers complained on social media that they purchased “jnby by JNBY” branded children’s clothing that contained infernal pattern prints.

The clothes are printed with messages such as “Welcome to Hell” and “Let me touch you,” as well as prints of a Satan-like figure cutting off his leg, according to photos posted by customers.

The Global Times found that the associated clothing line had been removed from the brand’s own online shopping platform.

At the end of last year, the company had 1,931 stores nationwide and overseas stores in the United States and Canada. In the fiscal year ended June 30, JNBY saw sales increase 33.1 percent year-on-year to 4.126 billion yuan ($ 638.70 million).

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