First Indian designer to feature at Milan Fashion Week
Masoom is a fan of Vaishali’s work and she wears her designs for her public appearances. Sharing her excitement at becoming a showstopper for Vaishali, she said, “I’m overwhelmed with emotions. I feel empowered to walk the ramp for India’s premier designer to showcase her collection at Fashion Week Milan. I am proud to represent the complexity of Indian craftsmanship on the world stage. The most important feeling is certainly to be grateful for this opportunity, it is a milestone.
Speaking more about Vaishali’s work, she added, “I love the structured silhouette, it creates the illusion of soothing movement. The fact that the collection is hand woven and homegrown fills my heart with so many pride.”
A delighted Vaishali spoke to us over the phone and shared her experience. “It was a special night and a different show for the brand and me. Presenting in Milan, the hometown of my partner Alessandro Giuliani and the fashion capital of the world was really very special. Over 250 people from the media and who’s -who from Milan, were treated to this special fashion show with glasses of Prosecco, in a beautiful location by our friends, EDRA and Simone Vago, with models from the Milanese company and makeup from Astra.Overall, a special show that is already flooding us with business inquiries.” she says.
The collection included 40 garments. It wasn’t just embroidery, but full-fledged haute couture design and fabrics in a new avatar of ready-to-wear, which shone the spotlight on hand-woven Indian textiles. The collection emphasized manufacturing excellence, sustainability, zero waste and circularity at its heart. To ensure continued support and positive social impact to the craft clusters, Vaishali has also used weaves used in the past in this collection.
Using her unique talent for effortlessly blending traditional weaves and techniques with dramatic silhouettes, Vaishali’s Srauta collection, among other fabrics, explores in depth the use of hand-woven merino wool from Bengal and Pashmina from Ladakh. , which will keep the wearer warm in colder seasons and surprisingly cool in the warmer months.
Known widely as “wearable art”, the collection included jewel tones such as deep aquamarines, ruby reds, shimmering amethysts, pearly whites, jade greens and slate grays, all of which are very well adapted to the autumn-winter season. The garments also showcased the designer’s sought-after approach to blending and weaving and a deeply creative process throughout Vaishali’s ongoing journey of self-expression.