Gucci Family Saga is gearing up for more Sky Studios on-screen treatment

The Gucci family saga is not quite over.

Just months after the release of Ridley Scott’s ‘House of Gucci’ – a film that could see Lady Gaga nominated for her second Oscar – a TV drama and documentary focusing on the Gucci family is in the works by Sky Studios, backed by Comcast .

The company is in the early stages of developing a high-end television series and is in pre-production on a documentary series, both of which will tell “the story of a big family and a big brand”, explains producer Nils Hartmann, senior vice president for Sky Studios Germany and Italy.

Both projects were brought to Sky by Leone Film Group, which has an agreement with several members of the Gucci family, including Alessandro Gucci, Guccio Gucci Jr. and Giorgio Gucci. Giorgio Gucci is a young Italian producer who will serve as executive producer on the as yet untitled docuseries.

For the planned Gucci TV series, which will use the doc as a basis, Sky is in talks with David Flynn of Los Angeles-based production company Wiip (“Mare of Easttown”), which is backed by CAA, which has been tasked with find an international writer to work alongside Italian scribes on the show.

“It is clear that this is a project that comes from Italy, but is intended to be played in all Sky territories,” says Hartmann.

Sky operates in the UK, Italy, Ireland, Germany, Austria and Switzerland.

In November, the Gucci family, who are the heirs of Aldo Gucci, president of the Gucci fashion house from 1953 to 1986, released a furious statement about what they claim is their inaccurate portrayal in “House of Gucci.” It’s clear they’re keen to tell a different story.

While “House of Gucci” centers on the murder of Maurizio Gucci, who was contracted by his ex-wife Patrizia Reggiani (played in the film by Lady Gaga), Sky Projects “will tell the saga of a family who started with a gentleman in Florence who, by chance, made handbags with bamboo handles that made history and brought the Gucci brand to the United States,” says Hartmann.

In the 1940s, after World War II, when leather was scarce, Guccio Gucci Sr. and his Florentine artisans decided to use lightweight, durable bamboo for the handle of a new bag, which became a hit with leading Hollywood ladies and the international jet set.

The plan is for the Gucci family docuseries – whose director is still being selected – to go into production soon with a potential 2023 air date in mind.

Hartmann, who was promoted in December to the newly created role of senior vice-president for Sky Studios Germany and Italy, said the two Gucci projects were part of a group strategy – put in place by Sky Studios’ new boss. Cécile Frot-Coutaz – to find large IPs that can be shared between the different platforms of the pay-TV operator Sky.

Also in Sky’s pipeline outside Italy is an animated TV series from the country’s twin directors Damiano and Fabio D’Innocenzo, which caused a stir at Berlin 2020 with ‘Bad Tales’ and most recently at Venice 2021 with ‘America Latina”.

The D’Innocenzo brothers are set to start filming this autumn in the Puglia region of southern Italy on Sky’s original TV series ‘Dostoyevsky’. Although named after the great Russian novelist, the series is actually about an investigation into a killer who uses the same name. The hot directing duo also penned the scripts for the six-episode skein, for which casting is currently underway.

Comments are closed.