How 12-year-old Ariella Maizner brought her designs to Walmart

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Ariella Maizner is already making a name for herself in the fashion industry, becoming one of the youngest entrepreneurs to partner with a national retailer.

The 12-year-old fashion designer is behind the Theme label, which she created in 2018 to continue her love of fashion and tailoring. Her tie-dye and flowery pieces have developed a loyal following and celebrity clientele, and helped grab the attention of Walmart, which hired Maizner to create a clothing collection this year.

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“It was a dream come true,” Maizner said of the partnership. “I have always dreamed of creating a collection for every aspect of a girl’s life. I also love that Walmart is accessible to so many people. It is a huge honor to have such a large organization that believes in me and my design abilities.

Maizner started in fashion design at a young age, saying she started dressing at the age of two and sewing at the age of six. She started making clothes for herself for school and events and her family and friends started asking her for special requests, which encouraged her to make more pieces. It was her tie-dye pieces that first resonated with clients and helped her develop a following that includes Charli and Dixie D’Amelio, Whitney Port, Eva Chen, Rebecca Minkoff and others.

Since launch, Maizner has been working on the brand after school and slowly growing with more collections and partnerships. She has teamed up with other companies, such as clothing brand Terez, sold pieces in pop-ups and was featured at New York Fashion Week in 2019.

Maizner’s Walmart collection debuted earlier this year and features several of her signature styles, including matching sets in tie-dye and floral prints. The collection also includes pieces such as t-shirts, tops, dresses, skirts, shorts, sports bras and swimwear with tie-dye, floral and animal prints. Sizes range from seven to 16 for young and teenage girls. She is working on another collection with Walmart which will be released this fall.

“I just wanted to put my fashion over there and make other girls feel good wearing my clothes, ”Maizner said of Theme. “It’s just a big passion for me and I really love to design.”

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