Inside the jet-setting life of a 30-year-old couple who built a £200million underwear empire from their parents’ spare bedroom

LOOKING AT the piles of fabrics in her parents’ storage room, Melanie Marsden had no idea that in just a few years it would all lead her to run a multi-million pound empire.

The 30-something and her husband Dan are the founders of Lounge underwear – who made them richer than singer Harry Styles and old Manchester United Midfielder Paul Pogba.


Melanie and Dan Marsden have been together since they were 16Credit: Instagram/loungefounders
They founded the £200million Lounge underwear brand


They founded the £200million Lounge underwear brandCredit: Getty

The couple created the brand – which has famous fans, including jessy nelson – with an investment of just £1,000 to make their first 100 bras.

Thanks to their savvy marketing, they now rank among the 10 richest Britons under 30.

The company is worth around £200million – and has allowed Mel and Dan to enjoy the luxury holidays and the wedding of their dreams.

It’s a world away from their life a decade ago, when they bought dresses from factories in China to resell on eBay through their company Fashion Eyes.

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This taste of the fashion industry and the influencer market prompted the couple – who have been together since they were 16 – to create their underwear brand in 2015.

Mel, from Birmingham, admits they did things backwards, concocting a marketing strategy before getting to work on their product.

She said Wales online“For us it was a conversation around what’s going to be cheap, small to store, something that’ll fit in a letterbox when you post it, lightweight so cheap to ship, easily customizable – we had those criteria and the underwear ticked them off for us.”

To make their first bras, Mel and Dan cut out pattern pieces and sent them to be sewn together in Bulgariabefore delivering the finished products to their team of influencers.

Mel and Dan enjoying a ski vacation


Mel and Dan enjoying a ski vacationCredit: Instagram
Famous fans include Jesy Nelson


Famous fans include Jesy NelsonCredit: Instagram

It was a smart strategy, and one that worked phenomenally. Lounge Underwear has 3.2 million subscribers and during last year’s Black Friday event they took 25 orders every second.

These days the couple have a workforce of 100 who operate out of a swanky office in Solihull – having moved the warehouse every year for the past five years.

And judging by Instagram, they are enjoying a life of luxury.

Dan regularly shares snaps from around the world, including Lahore in Pakistan, France and Venice, as they enjoyed VIP treatment at Royal Ascot.

They even managed to travel to the Bahamas to shoot their first swimwear collection there, although they did find time to enjoy some down time swimming with piggies.

sumptuous house

The couple have a stunning home near Birmingham


The couple have a stunning home near BirminghamCredit: Steven Burke
The hardworking pair admit their rapid rise took them by surprise


The hardworking pair admit their rapid rise took them by surpriseCredit: Instagram

Melanie’s account features snaps of their lavish wedding at their home near Birmingham.

Celebrities flocked to congratulate the couple on their nuptials, with Love Island’s Jourdan Riane posting “OMG. Congratulations”.

Melanie opted for a traditional white wedding dress, while Dan donned a pale beige suit.

The couple are parents to a young daughter, Felicity, whom Dan even took to the office to get her “started early”.

She is set to have a comfortable upbringing, as Lounge Underwear made a profit of £55million last year.

Mel still can’t believe how successful they have been.

“We really grafted and we spent a lot of time building the business,” she said. Wales online.

“We worked to create the beast that we have and when you read a story about yourself it’s like, ‘Pinch me – how did this happen? “”

Lifestyle change

Despite their huge success, Dan and Mel stay down to earth and love nothing more than relaxing at home with a cup of tea.

Dan says the couple don’t fly to the Bahamas every weekend on a private jet, but admits they are privileged.

Told me The temperature“We probably don’t appreciate the magnitude of what we’ve done – it all happened so fast. Our way of life has changed to the extent that we live in the house we live in, but other than that, we are just two normal people.

“We are still friends with all the sixth graders and we love being at home, chilling and relaxing, drinking about ten cups of tea a day.”

Although their humble environment is getting much less humble, one thing that hasn’t changed is their marketing style.

Instead of the couple picking which celebrities and influencers to send their products to, they now have a team of 18 employees dedicated entirely to it.

They also have no intention of slowing down or moving away. Although they may be worth millions, Dan insists there are no plans to part ways with their business anytime soon.

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He explained, “Do I want to slow down? No. We want to be the biggest underwear brand in the world.

“There are no plans to sell Lounge in any way. The vision is to continue to evolve and I want to create a business group.”

The couple know how to take a break in style


The couple know how to take a break in styleCredit: Instagram

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