It’s the digital tool that generates a 94% higher conversion rate
Snapchat revealed key Australian findings from its full report on Augmented Reality (AR) experiences and their impact on brands.
The research comes as more fashion brands, including Michael Hill and PE Nation, experiment with augmented reality fitting experiences.
The report found that interacting with products with augmented reality experiences results in a 94% higher conversion rate, as individuals can better evaluate and feel connected with brands.
Meanwhile, brands are 40% more likely to be considered if they have a branded AR experience, while consumers who view AR as a social activity are 20% more likely to purchase products from the brand.
“We’ve seen firsthand the huge impact AR can have on a brand’s engagement and conversion rates – both globally and here in Australia,” said Clare Nash, Head of Partnerships Snap Australia customers.
“By working with brands locally, we have created AR experiences that are not only fun to increase awareness, but a meaningful marketing tool that actively engages a large-scale mass audience while pushing them through the funnel. full marketing.
“This research strengthens AR’s role in engaging Gen Z and Millennial audiences for brand engagement and shopping experiences,” she said.
The report found that AR experiences also have a positive impact on returns, with AR guided purchases resulting in a 25% decrease in returns.
Research also found that AR offers nearly twice the levels of visual attention compared to its non-AR counterpart, leading to enhanced memories and more powerful responses from consumers.
According to Snap data, there are 100 million consumers who shop with AR online and in stores.
The platform predicts that by 2025 almost 65% of Australia’s population and almost all people who use social / communication apps will be frequent users of augmented reality.
Deloitte Digital and Snap Inc. have teamed up to create the Snap Consumer AR Australia 2021 report.