MBA 2021 to watch: Raluca Georgescu, CEIBS


“Born in Romania, raised in Spain, moved to China to work in fashion retail.”

Hometown: Barcelona, ​​Spain

Fun fact about yourself: I financed my university studies with a modeling career which I gave up by joining Deloitte as a financial auditor.

Undergraduate School and Diploma: Universidad de Barcelona – Bachelor of Administration and Business Management

Where was the last place you worked before enrolling in business school? Baozun E-Commerce – Director of Strategy and Planning

Where did you do your internship during the summer of 2020? Gucci, Shanghai

Where will you work after graduation? Senior Manager Strategy and Planning @ Chanel in Shanghai

Community work and leadership roles in business school: Student ambassador, member of the management team of INNOVATEChina, recipient of the diversity scholarship and awarded by the dean’s list

What academic or extracurricular achievement are you most proud of in business school? One of the highlights of my MBA at CEIBS was being selected for the exchange program at Wharton.

What achievement are you most proud of in your professional career? When I realized that the epicenter of the fashion business had moved to China, I decided to settle here and place myself at the center of this retail revolution. It was a pivotal moment in my life, which allowed me to orient my career towards my aspirations.

Why did you choose this business school? After moving to China, my goal became even clearer, and with it the few steps I had to take to get there, including:

  1. Begin to understand the peculiarities of the Chinese market.
  2. Learn to speak Chinese.
  3. Get more exposure to China’s highly advanced digital ecosystem.
  4. Find the right MBA program.

More than most college degrees, an MBA can be most rooted in the realities and practicalities of the global community, business trends, and economic changes. From what I understand, the value of an MBA depends on how it is connected to the outside world and where its students and faculty come from. It is for these reasons that I think the location of CEIBS is a huge advantage.

Who was your favorite MBA teacher? CEIBS is full of amazing teachers from all over the world. One of those that impressed me a lot is Professor Kristine Xie. She teaches statistics and analytical models for businesses. I have always admired people who are able to simplify very complex and technical concepts in a way that everyone can understand. She made complex concepts easy to understand and very practical for the business world.

What was your favorite MBA event or tradition at your business school? One of my favorite traditions at CEIBS was the various country night celebrations. I enjoyed the immersion in different cultures, while embracing diversity and creating strong bonds.

Thinking back to your MBA experience, what is one thing you would do differently and why? Knowing how great my MBA has been, I probably would have tried doing it sooner.

What’s the biggest myth about your school? A myth is that if you already know China well, you don’t need to do an MBA here. In fact, the CEIBS MBA can really help you amplify your network, knowledge, and practical experience here.

What surprised you the most about business school?

I didn’t expect the learning process to essentially undo everything I thought I knew and allow me to rediscover each of the fundamentals of the business. The process then allowed my understanding to be rebuilt on a much more solid fundamental structure, solidified by knowledge and experience, but also supplemented in areas where I had had very little academic training (e.g. leadership, marketing digital and strategy).

What was one of the things you did during the application process that gave you an edge in your chosen school? I had clear direction and aspirations in mind, and I knew that an MBA at CEIBS was aligned with my experience and plans for the future. As a result, I had a very compelling story. I think learning Chinese before the MBA allowed me to focus on the MBA program without having to worry about learning a new language at the same time.

Which MBA classmate do you admire the most? There are so many amazing people in my cohort that I admire for different reasons. One of them is Aravind Thodupunoori because of his incredible generosity and kindness throughout the program.

How disruptive was it to switch to an online or hybrid environment after the COVID hit? While the second half of the MBA was particularly difficult as we couldn’t conduct any of the regular academic activities on campus, we have always been very connected as a group, leveraging technology to ensure continuity while staying connected. security.

An MBA is a reflection of what is happening in the business world. Businesses were also severely disrupted by the pandemic and had to work from home and hold Zoom meetings. We have to adapt to changes in the market and remain flexible, so it was a good lesson in persevering and making things work, despite the circumstances.

Who most influenced your decision to pursue business in college?

I think no one did. It has always seemed to me to be what I would appreciate the most for a career. I am a dual-profile, highly analytical student with a strong sense of creativity and the arts. I thought I would appreciate a job where I had to be very analytical and structured, but at the same time creative and innovative in my approach.

What are the top two items on your professional bucket list? Retail and luxury strategy.

What made Raluca such a valuable addition to the 2021 class?

“I have been very impressed with Raluca since taking my course, Digital China Strategies. Having worked in China prior to her MBA, she brought the class an in-depth understanding of Chinese digital ecosystems and offered very insightful commentary and presentations.

After getting to know her better, I discovered that Raluca is really someone who cares about the CEIBS community. She has benefited and sincerely appreciates our mentoring program, which has led her to develop a firm belief that it is also her duty to give back. As a result, she has offered support and mentorship to many potential students interested in pursuing an MBA in China. Additionally, Raluca has been instrumental in expanding the school’s retail industry network, which has generated new opportunities for other students with similar backgrounds.

Guo (Ginkgo) BAI
Senior Lecturer in Strategy, CEIBS

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