Meet Teddy von Ranson, a Ralph Lauren Alum on the Rise – Robb Report
Although he was born and raised in Canada, Ranson’s Teddy knows the American style well. Partly an innate sensibility, partly due to 15 years of designing for Ralph Lauren, von Ranson’s take on classics has earned him a reputation as one of the most exciting new talents in American menswear.
The fashion designer, originally from Toronto, was a very creative kid. He loved to draw and paint, but was also interested in what everyone wore, from his mother to his teachers. Convinced that fashion would be easier to break into than fine art, he had already set his sights on a designer career by the time he was in high school. He landed in Los Angeles, studying at the Fashion Institute of Design and Merchandising. Shortly after graduating, he moved to New York at the age of 24 to work for Ralph Lauren.
“Working for Ralph Lauren was like home,” von Ranson says, noting how pervasive Lauren’s style was throughout her childhood. “There were so many brand codes that were a natural part of my upbringing…I grew up wearing vintage duffle coats, twill corduroys and Shetland sweaters. was so comfortable.
Although von Ranson ended up on the womenswear team, he says the general mentality was “you can’t design womenswear at Ralph Lauren without understanding menswear.” Her time with the brand allowed her to hone her knowledge of traditional men’s tailoring while being part of the women’s design team, also pushing the boundaries a bit further and developing a less conventional aesthetic.
During his tenure, Von Ranson rose through the ranks to become a key contributor to many Ralph Lauren collections and special projects, including uniforms for the Olympics and Wimbledon. After his 15 years of service, he was hired by the Frye Group to launch clothing and transform the bootmaker into a more fashion-focused business, spearheading a full collection of men’s and women’s clothing.
“It was an exciting chapter in my life,” says von Ranson. “I have to take all my learning and put it into practice. When I walked away from Frye, I knew it was time to start my own brand, and it had to be menswear. I always felt like there wasn’t much for male consumers. Designing for guys during his time at Frye, von Ranson says “helped me realize how passionate I was about menswear.”
Von Ranson says it was the perfect time for him to launch his eponymous menswear line because customers are ready for something new. “My focus is more in tune with the orientation of modern man,” he says. “Men play more with fabrications, colors and proportions.” Although he debuted in the spring of 2020 — a tough time for any brand, let alone one just trying to get off the ground — von Ranson’s vision of modern menswear has struck a chord.
His designs are rooted in a certain American pragmatism – classics like double-breasted suits and Crombie coats are a staple – but imbued with a subtle sense of irreverence: trousers are often cut wide for sleazy draping, traditional tailoring is spliced with utilitarian details, leather and punchy colors make frequent appearances. Where his recent resort collection nodded to Ivy Style with cricket sweaters and rugby shirts, von Ranson’s spring range has a SoCal surfer undercurrent seen in bold Baja stripes. and openwork knit polo shirts. The sartorial sensibilities of both coasts seem to be a constant influence.
While her brand is still in its infancy, von Ranson has already found success. The collection is sourced from retail heavyweights like Neiman Marcus as well as independent boutiques like the one in New York. the conservatory. And judging by the reception to her recent presentation at New York Fashion Week, von Ranson is definitely one to watch and wear.