Must Read: Why Fashion Is Embracing Degrowth, Tom Ford Acquisition Is All About Scent

These are the stories that make fashion headlines on Friday.

Why fashion embraces degrowth
The term “degrowth”, according to economic anthropologist Jason Hickel, means “a planned reduction in the use of energy and resources designed to rebalance the economy with the living world in a way that reduces inequality and improves human well-being”. Brands such as Ralph Lauren explore what embracing degrowth might look like. Halide Alagöz, Head of Product and Sustainability at Ralph Lauren, said: “We have seen our finances improve although we are producing fewer units than five years ago. {The New York Times}

Acquisition of Tom Ford concerns perfume
The Estée Lauder Companies successfully acquired Tom Ford for $2.3 billion, and it appears that the main purpose of the deal was to fragrance. According to industry insiders, fragrance accounts for approximately 50% of tom ford beauty sales, with an unexpected increase during the pandemic. With the acquisition of the entire Tom Ford brand, JP Morgan senior analyst Andrea Teixeria estimated the deal would save Estée Lauder between $60 million and $70 million in annual pre-tax royalties. {Bright}

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At the heart of Burberry’s growth strategy
In an interview with Business of Fashion, BurberryJonathan Akeroyd’s new CEO presented his growth strategy for the brand alongside his new designer Daniel Lee. Burberry hopes to build on the brand’s British identity and grow revenue to $4.75 billion a year in the medium term. “It’s not just about the magic touch, if you will, but understanding what the brand’s DNA is,” Akeroyd said. Utilize Lee’s expertise in making best-selling accessories and ready-to-wear (see: Bottega Veneta), Akeroyd prioritizes categories like handbags and knitwear. {fashion company}

Great Jones x Lisa dit Gah

Great Jones x Lisa dit Gah

Great Jones and Lisa Says Gah launch a collaborative collection
The Big Jones x Lisa says Gah The collection includes two new, limited-edition Dutch ovens hand-printed with 1960s-inspired floral designs. In addition to the Dutchess ($190) and Dutch Baby ($150), the collection also includes an embroidered apron available in two colors ($98 each). You can now shop the collection at greatjonesgoods.com. {Fashionista Inbox}

What Converse’s New Sneaker Silhouette Says About Women’s Shoes
ConverseThe latest version of, the Run Star Legacy CX, offers more durability and versatility than its classic styles. The new look is a response to the female Converse consumer who needs a shoe that offers options. The brand’s Global Product Merchandising Director, Tamara Odom, said: “…this whole idea of ​​’beauty is pain’ is just something that’s now a thing of the past. We don’t want to be in pain anymore. …we should be able to provide options for [our female consumer] so as not to have to sacrifice [beauty or comfort].” {Hypebae}

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