Ole Miss Authentics Gives Fans A Unique Shopping Experience, Opening Next Week


OXFORD, miss – In partnership with Dyehard Fan Supply, Ole Miss Athletics is excited to give Rebel Nation a renewed shopping experience with the launch of Ole Miss Authentics, the new official Rebels team store, providing fans with essentials for kids. game days in addition to high-end e-commerce, on-site and in-store merchandising.

The permanent Oxford store, located in Highland Court at 1801 Jackson Avenue West, will host its official opening on Wednesday, September 1. Online shopping is currently available at olemissauthentics.com, while game day purchases will be increased at all Rebel sporting events.

Additionally, for the first time ever, fans will have the opportunity to purchase premium merchandise at The Grove, as Ole Miss Authentics opens a game day location just off University Avenue near Walk Road. of Champions.

“We are delighted to present Ole Miss Authentics to outfit the most passionate fans of college sport,” said Keith Carter, Ole Miss Vice-Chancellor for Intercollegiate Athletics. “Our staff have worked hand-in-hand with the dedicated and experienced team at Dyehard Fan Supply to create a unique buying opportunity, whether online, in-store, on-site or in The Grove’s new location. As their inventory continues to grow, I look forward to Rebel Nation receiving exceptional customer service and top-notch products, while their purchases directly support our student-athletes and our programs. “

Showcasing the latest Nike apparel, Ole Miss Authentics will dress fans in the same gear worn by coaches and rebel players, including specialist training items that are only available through the store’s relationship with the athletic department.

Additionally, Ole Miss Authentics brings fans a forward-thinking, service-oriented approach to Rebel merchandise, partnering with quality brands like Johnnie-O, Southern Tide, ’47, Cutter & Buck and more to dress up. men and women of all. age. The store also has a special Ole Miss Authentics series that features stylish retro-themed clothing, and later this fall a new exclusive collection with Horn Legend will be introduced, in addition to online sales of Rebel clothing by Peter Millar.

“Dyehard Fan Supply is excited to partner with Ole Miss Athletics to transform their merchandising programs,” said Scott Killian, CEO of Dyehard Fan Supply. “While regularly showcasing new and fresh products, including Nike, both online and onsite, we are excited to launch an exclusive Ole Miss Authentics clothing line and showcase popular brands that have never been available. previously at Rebel games. “

With new inventory added daily in-store and online, follow @OleMissAuthentics on Instagram and Ole Miss Authentics on Facebook for the latest updates.

About Dyehard Fan Supply

Dyehard Fan Supply is a turnkey provider of sports retail solutions for some of America’s largest sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omnichannel shopping experience for fans online, at an event, and inside your physical stores. Whether you are a fan of college or pro sports, teams or individual events, Dyehard Fan Supply is at the forefront of customer-centric concepts and innovative solutions designed to grow your retail business.

Dyehard is the Official Business Partner of several other major programs including University of Arkansas, Auburn University, University of North Carolina, Columbia University Athletics, BIG EAST Conference, Rutgers University, the University of Pittsburgh, the State of Michigan and the State of Mississippi. , the West Coast Conference, Iowa State University, Miami University, Appalachian State University, West Virginia University, University of Connecticut, Sugar Bowl, Fiesta and Cactus Bowl, Music City Bowl, Arizona Bowl, LouCity FC, Racing Louisville FC, Winston-Salem Open, US Open, Kentucky Derby, ProRodeo, USA Volleyball, The World Games 2022, Stephen F. Austin, University of Delaware and Syracuse University and more. Visit dyehardfansupply.com for more information.

About Teall Capital Partners

Teall Sports & Entertainment is a collection of extraordinarily innovative sports and entertainment brands and services, including REVELXP (leading national gaming experience company), Dyehard Fan Supply (national merchandising and e-commerce business of sports / entertainment), Teall Properties Group (national sports marketing and sponsorship sales organization), and a portfolio of digitally focused sports companies (OTT, digital ecosystem, data and analytics, digital fan experience). The company’s management team has extensive entrepreneurial experience in building sports, media, marketing and entertainment businesses that are committed to dramatically improving the fan experience, engaging and growing the next. generation of fans and generate additional income for partners.

Teall is led by Ben C. Sutton, Jr. and a management team who have created four nationally-leading companies in college sports media, seating, licensing and ticketing. We invest in and manage complementary organizations that work together strategically to create greater value, by sharing expertise, thought leadership and networks. For more information, please visit teallcapital.com.

About Ole Miss Athletics

The University of Mississippi, known as the Ole Miss, is a member of the NCAA and the Southeastern Conference and has 18 varsity sports in its athletics department. Carrying the nickname of Rebels and wearing the colors of Cardinal Red and Navy Blue, these teams and student-athletes have produced 26 national championships and 149 conference and division titles since 1893, when the football program fielded the first varsity team of the ‘school. Based in Oxford, Mississippi, with an enrollment of 21,676 students, Ole Miss Athletics is under the direction of the Vice Chancellor for Intercollegiate Athletics. Keith Carter and finished 22nd in the 2020-21 Learfield IMG Middle School Principals Cup standings, the highest ever recorded by a Mississippi school.

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