Outerwear Brand Nice as Heck ™ Launches Limited Summer Collection Bringing Practical Functionality to Versatile, Everyday Clothing


WEST HOLLYWOOD, California, August 10, 2021 / PRNewswire / – Nice as Heck â„¢, a lifestyle clothing brand inspired by boardsports and the outdoors, has launched a new limited edition collection based on sustainable initiatives that combine versatile designs with practical and functional elements.

The limited edition collection, “Booyah”, comprises multifunctional and durable pieces that pass seamlessly from the street to the outside. Innovative functional elements include t-shirts with a hidden microfiber cloth for wiping off lenses, hidden pockets for valuables, adjustment features and reinforced stitching. The prices of the collection range from $ 30$ 64 and maybe seen here.

“The launch of ‘Booyah’ is a continuation of our efforts to combine innovative functional elements with garments that adapt to a variety of environments, which all of our customers have expressed on what they want to see. in clothes, “said Cam Daly, co-founder. Adding to this, “Booyah is an expression of joy in which we hope that all who wear our clothes can feel and experience.”

The collection includes two t-shirts paying homage to Marilyn Monroe, a Hawaiian-inspired puff-print graphic t-shirt, two styles of graphic nylon shorts with adjustable waistband, four deconstructed hats with adjustable nylon strap and an embroidered hoodie with floral patches placed throughout.

Nice as Heck â„¢ has partnered with One Tree Planted to plant a tree for every order placed. The company is also committed to participating in various other sustainability and social justice initiatives, such as donating part of product sales to environmental and social justice organizations, eliminating its use of plastic packaging and the use of their platform to educate and inform. The company is also proud to be a member of One Percent for the Planet and has used this organization to network and collaborate with other special purpose businesses.

About Nice as Heck â„¢
Nice as Heck ™ was founded in 2015 by three friends in Chicago. Frustrated with the fashion industry, they set out to create clothes that would stand up to their favorite pursuits without sacrificing style. Since then, they have built a brand based on inspiring initiatives, activities and apparel with innovative functional characteristics while promoting sustainability and ethical values ​​in the apparel industry. Join the ride at https://www.niceasheck.com/.


Media contact:
Cam Daly
[email protected]

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