Parents detonate gendered slogan clothes saying they are harmful to girls and boys
Sainsbury’s has been criticized online for selling children’s clothing, which reinforces gender stereotypes.
The claims were made on a Mumsnet thread titled “Am I being unreasonable to think that nothing is going to change for women while girls are still being targeted by this b *******?”
In the post, the anonymous writer said: “To Sainsburys this morning. In the boys’ clothing aisle, I noticed some tops with the words UNLIMITED and UNSTOPPABLE printed on them. I took a little detour down the girls’ aisle to see what equally stimulating messages were being sent to them …
‘Let’s stay home.’
“Because the world belongs to men, who know no limits as to where they move and what they can do. They are unstoppable. But hey, smile and be content with your little domestic existence, girls.
An anonymous poster – believed to be from the UK – started a Mumsnet thread on children’s clothing slogans
The poster felt that the clothes – like this top which is filtered on Tu’s website under the heading “girls” – promote the idea that women have a “little domestic existence”
According to the poster, clothes that appeared to be aimed at girls had very different and less empowering slogans than those that appeared to be aimed at boys.
The poster also shared an image of a shirt, appearing to be aimed at girls, that read, “Be happy, be kind.”
A number of posters indicated that the instruction to “be nice” is normally directed to women and girls.
One of them wrote: “I’m not even shocked. Not because it’s Sainsbury’s, but because the message is the same everywhere.
“I have literally never seen a piece of clothing or anything else intended for men that has ‘be nice’ printed on it.
“Always women and girls. This message has been instilled in us since the beginning of time, it seems.
A third wrote: “I’m sure I’ve seen words like unstoppable on girls’ clothes, but now I think about it, I’m sure I haven’t seen any male clothes that mention cuteness. Already.’
Several posters believe that it is almost always girls and women who are told to be “nice”, rather than men and boys.
Some posters felt the problem lay at the feet of the consumer, with shoppers pushing retailers to design clothes with sexist slogans.
One Mumsnetter wrote: “If people buy it, they will sell it. It’s up to parents to encourage, not stores.
Another agreed, saying: “Change only happens if everyone takes responsibility. This includes large corporations, retailers, manufacturers as well as parents and schools. Everyone has a stake in building a better future without harmful stereotypes. ‘
And another poster called for action, saying, “Don’t buy them. If they find that boys ‘clothes sell and their girls’ clothes don’t, maybe they’ll fire the designers.
A number of respondents felt that these types of clothing are being sold due to demand – they suggested people stop buying them so that retailers change their offerings
While the majority of reviewers agreed that the posts on children’s clothing can be harmful, one couple felt it was an overreaction.
One said: ‘YABU [you are being unreasonable] and overreact here. There is no problem, stop making one.
Another said okay, “Because these are just clothes. ”
The vast majority of posters agreed that clothing slogans can be harmful – with only two disagreeing, one calling the post a “overreaction”
However, most posters rated the issue as important, with one writing: “It’s not just the clothes.
It is a message that permeates impressionable minds.
Same as telling boys “big boys don’t cry” and “man standing” perpetuates stereotypes about boys and could lead to mental health issues. It’s worse for girls because curled messages are everywhere.
Another added: “So girls have to be nice (always) and be nice and stay home and boys can be great and roar and be wild and have adventures.
“Someone who buys children’s clothing for retailers needs to take a serious look at what they are doing. I didn’t really see it until it was reported, but now I see it, I can’t see anything else. I just accepted it. And I’m angry that I did.
Many Mumsnetters have felt that clothing plays a role in gender conditioning, claiming that it can be harmful to both girls and boys.
The ‘Let’s Stay Home’ shirt, highlighted by the Mumsnet post, is filtered under the ‘girl’ category on the Sainsbury TU website.
All children’s clothing has a “kids” tag rather than a gender tag.
A representative from Sainsbury’s told FEMAIL: “Our children’s range includes a wide range of designs that anyone can enjoy and we do not label our items ‘boys’ or ‘girls’.