Ralph’s Polo Book, Fashion Trust Arabia Advisors – WWD

ACCORDING TO THE RULES: While the brand may have started with a tie, over the years Ralph Lauren and the polo shirt have become almost synonymous in American culture. Now, the New York-based fashion label celebrates its flagship product in a coffee table book published by Rizzoli International.

“The polo shirt is to Ralph Lauren what Mickey Mouse is to Disney or the Statue of Liberty is to New York,” the book begins. “It’s the signature of the Ralph Lauren company founded more than five decades ago, a symbol that evokes not only a luxurious lifestyle, but also a chic casualness and ease that have become the cornerstone of American style. -same.”

The heavy, 544-page, 6.5-inch by 8.5-inch hardcover book features a foreword by Ralph Lauren as well as documentarian Ken Burns, and an afterword by David Lauren, Vice President of Ralph Lauren Corp. and son of the designer. .

“I wanted the shirt to be part of the life of the person who wore it,” writes Ralph Lauren. “I had no idea that after 50 years he would become such a personal icon all over the world. What I do has always come from the way people live. It’s honest and from the bottom of my heart and I hope that’s what affects the diversity of people who wear my polo shirt and all my clothes.

This book, which includes 400 color photographs, celebrates the jersey over the years through the use of historical images and the personal stories of celebrities, politicians, presidents, royals, d athletes and ordinary people. They include everyone from Presidents George W. Bush and Barack Obama to Paul Newman, Kanye West, Sean Combs and Gigi Hadid – all sporting the brand’s signature polo shirt. There’s a chapter on the Pony Polo logo itself, a symbol the company created in 1972, as well as sections on the Classic White Polo, Weathered Polo, Earth Polo, Earth’s sustainable product. business, as well as his appearance at the Olympics, the US Open and Wimbledon.

American filmmaker Burns sums it up like this: “When you wear a polo shirt, you are instantly engaged in a deep irony between being unique, but also – because so many others in the world wear it – belonging.”

To promote the book, titled “Ralph Lauren’s Polo Shirt”, the company will offer a limited number of vintage and collectible designs featured in the book for purchase at select stores as well as on the Polo app. They come from the brand’s archive collection and have been checked to ensure their authenticity.

The company also offers The Upcyced Polo Shirt, a selection of pieces repaired by hand by artisans.years from Los Angeles-based circular design platform Atelier & Repairs and given new life through the use of an overdye process to give each shirt an indigo hue and patched with vintage fabrics on the placket and gussets.

New options for ordering polo shirts will also be available through the company’s Custom Polo, Made to Order program.

Additionally, the company will open the Ralph Lauren Polo Shop Concept Store in Tokyo on the Ginza and in Berlin. The shops will feature the company’s polo shirts and will include customization shops for men, women and children.

The Ralph Lauren polo shirt is available now and costs $36.95. — JEAN E. PALMIERI

FAB FOUR: Erdem Moralioglu, Olivier Theyskens, Gaia Repossi, Pierre M’Pelé and Piergiorgio Del Moro are among the fashion personalities who have joined the advisory board of the fourth annual Fashion Trust Arabia award for Middle Eastern fashion designers and from North Africa.

The non-profit organization is once again planning a live awards ceremony, to be held in Doha, Qatar on October 26. This year’s guest country is Turkey, with a separate award to be presented to a Turkish designer specializing in women’s ready-to-wear. to carry.

“In just a few years, the FTA Awards have established themselves as an annual highlight of the international fashion calendar,” said Sheikha Al-Mayassa Bint Hamad Bin Khalifa Al-Thani, co-founder of FTA and president of Qatar and Qatar Museums. Doha Film Institute. , said in a statement.

“This dazzling success is a testament to the dynamism of the booming fashion industry in the MENA region and the astonishing talent of its designers,” she added.

Applications are open until Saturday. Designers, who must have MENA heritage or part of their brand’s business operations based in the region, can apply in one of five categories: ready-to-wear, evening wear, accessories, jewelry and the Franca Sozzani Debut Talent Award – the latter for graduates. designers.

The advisory committee will select the 24 finalists who will present their work to the FTA jury. Winners in the four main categories will receive a financial grant of between $100,000 and $200,000, while the Franca Sozzani award recipient will get a $25,000 scholarship and a mentorship program.

The winning designers will also benefit from a year-long partnership with British luxury retailer Matchesfashion, which includes a mentorship program and presentation of their collections across all channels, in addition to expert advice on sustainability from the retailer. of ethical fashion Maison de Mode.

Amina Muaddi and Virgil Abloh at the Fashion Trust Arabia Prize 2021 award ceremony at the National Museum of Qatar.
Image courtesy of Dave Benett/FTA

Also new to the advisory board are Aquazzura Founder and Creative Director, Edgardo Osorio; influencer Bryan Gray Yambao, aka Bryanboy; the founder and creative director of Malone Souliers, Mary Alice Malone; styling duo Wayman Bannerman and Micah McDonald, and editors Gabriella Karefa-Johnson, Adam Baidawi, Tiffany Godoy and Imruh Asha.

Returning advisory board members include Matchesfashion Chief Commercial Officer Elizabeth von der Goltz; entrepreneur and investor Carmen Busquets; Fabio Piras, director of the MA Fashion course at Central Saint Martins; Sarah Andelman, founder of the consulting agency Just an Idea; talent agent Saif Mahdhi; and editors Nina Garcia, Alexander Fury, Sara Maino, Patti Wilson and Sofia Guellaty.

“It’s always such an honor to have the support of some of the most renowned names in the industry. We are grateful for their participation in FTA’s shortlisting of finalists, which truly elevates the award each year to new heights and helps put designers from the MENA region on the global fashion map,” said the FTA co-founder. , Tania Fares.

The advisory board will also be responsible for creating the shortlist of Turkish designers for the guest country award, which will be awarded in partnership with the Istanbul Garment Exporters Association.

“The partnership with Turkey represents an opportunity for young designers from the MENA region and Turkey to be exposed to each other’s markets and to exchange knowledge. Both regions share a rich culture of craftsmanship and craftsmanship, which provides them with endless opportunities for further exploration,” said FTA. — JOELLE DIDERICH

DARING UNDERWEAR: Italian fashion swimwear brand Oséree is venturing into lingerie, extending its signature feminine and flamboyant aesthetic that has contributed to its success, attracting fans such as Rihanna, who recently showed off her baby bump in the bikini and skirt brand sequins.

“Our customers have been calling for a lingerie collection for some time and the concept behind our swimwear suited such a crossover,” said Isabella Cavallin, who co-founded the brand in 2015 with Jannine Vinci.

Since the company was founded, the creatives at Osérée have been offering swimwear that can easily go from day to night and from the beach to the party, adding sensual and playful touches, lots of sequins, rhinestones and feathers. The same attitude has been channeled into the new project in which even the basics have a cool, feminine twist ⁠— peach tulle undergarments and matching bras trimmed with lurex yarns.

The Osérée lingerie advertising campaign.

The Osérée lingerie advertising campaign.
Courtesy of Osée

“It’s a collection from sunset to sunrise that can be worn on different occasions as if it were party wear or sleepwear,” Cavallin explained, noting that they didn’t spare functional details including adjustable straps, hook and eye closures and wide-variety sizes.

Organized around different themes, the collection includes lingerie sprinkled with tiny multicolored rhinestones, nightgowns and stockings trimmed with feathers, underwear and leotards in delicate lace, as well as jumpsuits and pajamas in disco fabrics. which can easily be worn as evening wear.

For the launch, Oséree has obtained an exclusivity with Mytheresa, before the global rollout of the complete collection next September. The capsule collection is also available on the brand’s online store.

The designers have ambitious plans for the category, having already secured high-end retailers like Harrods, Net-a-porter and LuisaViaRoma, among others, with their beachwear collections. “We expect the lingerie line to perform well as it has already generated interest from our partner retailers,” Cavallin said.

The Osérée lingerie advertising campaign.

The Osérée lingerie advertising campaign.
Courtesy of Osée

Oséree has two retail units in Ibiza, Spain and Tulum, Mexico, and plans to open a temporary store in Milan’s Rinascente department store, but the brand derives most of its revenue from wholesale. .

The duo have already expanded their product offerings, creating a ready-to-wear division to offer beachwear, including kaftans and pajamas, as well as hats and accessories, in addition to a clothing line for children introduced in 2019. — MARTINO CARRERA

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