Roland launches a limited edition clothing capsule with James Lavelle

CGINVPMA – Credit: PLEASURES

Roland can be best known for its synthesizers and keyboards, but the DJ-approved brand is also making a splash in the fashion realm.

After launching a series of hypebeast-worthy apparel via its Roland Lifestyle site (think retro-inspired tees and sweatshirts), the brand is teaming up with streetwear company LA PLEASURES on a new capsule collection which pays homage to the legendary British label. Mo’Wax and electronic band UNKLE.

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Roland and PLEASURES worked directly with Mo’Wax and UNKLE founder James Lavelle on the collection, which includes t-shirts, hoodies, jackets and accessories adorned with graphic prints by the artist Eric Haze, plus sartorial nods to the Roland Boutique TB-03 Bass Line Synthesizer.

The collaboration kicked off in London on Wednesday with a free concert for fans at HERE at Outernet, a music venue just steps from Roland’s first standalone store in the city. Lavelle, who used Roland gear throughout his career, played a DJ set that spanned nearly three decades with UNKLE, during which he established himself as one of the pioneers of the electronic scene and British underground trip hop.

According to PLEASURES co-founder Alex James, the collaboration lasted more than two years, as everyone involved wanted to make sure they did Lavelle justice.

In a press release, PLEASURES called the musician and record label owner “an original disruptor of British underground music whose interdisciplinary approach in the 90s was years ahead of its time. Through personal connections to iconic brands, while working at the intersection of music, fashion and art, James has helped pave the way for today’s collaborative culture.

“Roland products have always been part of my musical journey,” adds Lavelle. “Teaming up with my friends at PLEASURES and Roland to release this beautiful project is a reminder of the importance of collaborative creation and a testament to the powerful intersection that music and fashion create.”

As with many Roland collaborations and PLEASURES releases, this is a limited edition and should sell out quickly. Although pricing has yet to be announced for the streetwear collection, fans will be able to purchase the pieces when they go live on the PLEASURES website on October 15.

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