Sanoë jackets give vintage Ralph Lauren a Bavarian touch

We’re at a time in fashion when no one is quite sure whether to dress for the club, buy more sports, or reinvent their back-to-work wardrobe. Is it sequins and cutouts or short cardigans and midi skirts? Longtime friends Sabrina Burda and Noelle Pallais skip all conversations about trends and turn straight to a collection of jackets designed to be worn forever and passed on to the next generation (or three).

“We both loved jackets and wanted to create a brand that was meaningful to us,” says Pallais. “Sabrina and I have been collecting jackets from our mother and grandmother for years. And we wondered why not create our own brand with just one product? It was targeted.”

Sanoë jackets are inspired by the trachten jacken, a traditional style popular in Bavaria, where Burda’s ancestors are located. Available in long and short versions crafted in tweed and velvet, they give a classic Ralph Lauren vibe, but also take advantage of unique prints and finishes that make them unique.

“We tried to make it a more cosmopolitan style that could be worn in cities like New York, because the more traditional ones are really very countryside,” continues Pallais. “The kind of thing people wear about the shoot shoots and Octoberfest in Europe.”

And like so much in life and style, it comes down to the People’s Princess. “We were really inspired by a lot of Princess Diana, the coats and the looks she used to have,” says Burda. “And so, I would say even in England, it was always very normal to wear this kind of woolen and tweed and checkered jackets.”

Burda and Pallais have been hosting multi-brand pop-ups under their company, RAC, for the past seven years. That’s when they informed what exactly they would like to do when they launched their own label, so what happened during the pandemic.

“We were stuck at a point where we were like, we can’t do a pop-up,” says Burda, “so this was the best time to start presenting and thinking about our brand, and where we were going. ‘take, and all the styles we were going to create. ”

the fall collection of sanoe

The styles are produced in small quantities by a family-owned factory in Portugal using natural and ethical fabrics sourced from European factories. It was important for the designer duo to keep sustainability as a guiding principle. “Don’t produce too many pieces, just make sure each piece is limited edition and of course focus a lot on quality,” Burda continues. “But also trying to stay within a price that we think is something we might consider buying as well.”

The brand will release new collections twice a year, with the spring / summer line promising Peruvian-inspired prints and a more bohemian sensibility. “I think our [next] collection is definitely more funky, ”explains Pallais. After all, classic doesn’t always mean inspired by Princess Di.

the fall collection of sanoe


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