Senior Writer – Pedestrian Jobs

frank green is not a person, he is a philosophy.

We are outspoken about living green.

Our goal is to end the use of single-use plastic products and to achieve this we create beautifully designed, innovative and highly functional environmentally sustainable products that fit into your life and that you love to use again and again. and even. Because we want to give people everywhere the power and the desire to make easy and lasting change.

We have an exciting opportunity for a senior writer to join our growing team. Working directly with our Creative Director, Marketing Director, CMO and Marketing team, you will be responsible for developing and executing copy for our brand, product and campaign projects across multiple channels, including the digital, EDM, website, social media, wholesale marketing and packaging.

You will have a keen sense of style, be a brilliant writer with an obsession for products and consumers. You can research a product or issue (like single-use plastic!), easily navigate the gray, think strategically about how it will benefit or help our customer, and create engaging copy and content that people want to read.


• Develop and evolve the frank green tone of the voice.

• Be a guardian of the brand and brand guidelines.

• Imagine and broadcast content that inspires our audience and makes them want to live a more beautiful and sustainable life.

• Write clear, compelling and on-brand copy and content for various outspoken green brand mediums including digital media, website, EDM, social media, wholesale marketing and packaging.

  • Contribute to the development of creative concepts for marketing initiatives in response to marketing briefs.
  • Develop and execute copy for brand and product campaigns, including creative and ambitious slogans.
  • Edit and proofread the copy as needed.
  • Manage copy proofs, comments and job tracking systems.
  • Know and understand sales and marketing strategies and objectives to inform creative copy outputs.
  • Actively research our competitors to always be aware of their activity and trends and use them to develop creative ideas.
  • Conduct in-depth research and participate in sustainability trends and research to write up-to-date and thought-provoking content in this space.
  • Have a good understanding of frank green’s target audience, product benefits and vision and always factor this into the creative results.
  • Ability to accept feedback in a positive and flexible manner.
  • Defend the culture of pure green, particularly within the creative team.
  • Keep up to date with trends in style, innovation and sustainability.

To be successful in this role:

  • Bachelor’s degree in English, journalism, communications or related discipline.
  • Ideally 5+ years of professional writing experience with a strong portfolio of work in fashion, beauty, FMCG products or sustainability.
  • You are a master of grammar and punctuation.
  • Excellent research skills and an obsession with understanding complex issues and making them simple to understand.
  • Thrives in a fast-paced entrepreneurial environment, ability to navigate the gray with multiple competing deadlines, knowing how and when to get by and manage.
  • Have strong internal and external stakeholder management skills.
  • Mastery of all digital tools related to the position.

In return for your hard work, we’ll offer you a goal-oriented environment and a supportive “anything is possible” culture in our newly refurbished South Melbourne office, located 100m from Lake Albert Park, within walking distance of markets from South Melbourne and surrounded by great food and cafes (to take away your reusable cups and canisters). Other great perks include an exclusive employee-only professional standard gym, great staff discount, fully equipped kitchen, special days off for volunteering, caring for your new fur baby or celebrating your birthday and an on-site cafe and shop (coming soon).

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