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A real suitcase of chic luxury labels also channels the getaway spirit. Chanel has pop-up boutiques that have opened in Bodrum, Capri, Marbella and St Tropez. Coco Chanel was a regular on the glittering Côte d’Azur, with her successor Karl Lagerfeld also descending on the beaches of St Tropez each summer, with her cast of nimble muses, like illustrator Antonio Lopez and peroxide-blonde models Corey Tippin and Donna Jordan. Dior has also landed in a host of luxury destinations, with summer boutiques set to open in Mykonos, Ibiza and Paraggi.
A sunny spotlight shines particularly on Capri – the Amalfi Coast’s most glamorous island, home to the famous cliffside villa Casa Malaparte, The Blue Grotto and a host of resplendent hotels that have sheltered the glitz of the jet- set, from Jackie O to Grace Kelly, Marisa Berenson to Audrey Hepburn. It’s also where aristocrat Emilio Pucci – the doyen of commuter style – opened his first eponymous boutique in 1951. In late April, the brand’s new creative director, Camille Miceli, hosted a celebration of his first collection for the heritage brand – an outpouring of kaleidoscopic prints, oceanic patterns and lighter-than-air blankets – featuring a celebratory party at the Bagni Tiberio beach club, morning yoga and trips on the famous cable car in the island.
The Italian coast is MyTheresa’s number one destination this summer. The German luxury retailer has exclusively pre-launched a capsule collection of Camille Miceli’s Pucci debut, featuring colorful caftans and sarongs, fish-print clutches and platform wedges, and fashion-ready raffia tote bags. beach. It’s also home to an exclusive Dolce & Gabbana capsule collection, from bikinis to floaty dresses, from maxi skirts to palazzo pants, wrapped in channeling prints The good lifefrom juicy Sicilian lemons to the painterly ceramics of the Amalfi Coast.
MatchesFashion, too, took a break for the Mediterranean. Summer sees the second iteration of its Grand Tour, a three-part journey through Rome, Florence, Naples and Ischia, to celebrate the retailer’s exclusive vacation capsules. In May the tour started in Rome, followed by a festive party at the famous Hotel La Posta Vecchia, and in June and July it will end with dinner at Palazzo Corsini in Florence and reach the spectacular Hotel Mezzatorre in Ischia. on a boat.
Historic labels and established retailers aren’t the only ones upping the ante. Italian swimwear brand Oséree is synonymous with shimmering, sequined and lamé pieces, including high-waisted bikinis, sarongs and turbans. Magda Butrym’s maximalist swimsuits are swathed in XL floral bodices, while colorful crochet cover-ups by Miguelina and Rose Carmine (shorts, bandeau and mini-dresses) bring an artful touch to jet-set style.
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This summer, whether you’re venturing to the Amalfi Coast or simply soaking up the sun in your garden, instead of just imagining the perfect postcard world of Slim Aarons, we suggest you recreate it. Master the mixing of your favorite cocktail, invest in a mountain of ice, and open your wardrobe to a world of ostentatious possibilities. If you don’t have a resident photographer on your proposed summer trip, a sunny selfie, featuring your favorite extravagant ensemble, will certainly do the trick.
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