StitcherAds goes to Kargo; Changes are coming to Google search

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A stitcher in time

Kargo Global acquired online advertising company StitcherAds for $ 64 million. StitcherAds, an Irish startup, specializes in selling on social platforms including Facebook, Instagram, Snapchat and TikTok, while Kargo’s core business is placing advertisements on the mobile web or within a network of social media. ‘application editors. “We have realized that we are only meeting a small portion of the total needs of our retail customers,” said Harry Kargman, Founder and CEO of Kargo. The Wall Street Journal. Although Kargo missed a big wave of mobile phone companies that recently entered the public market – AppLovin and ironSource spring to mind – Kargman says the deal sets the company up for a potential IPO in the next few years. And because Kargo hasn’t ringed the stock market bell this year, the company has yet to keep pace with the consolidation of mobile ad technology players. The StitcherAds deal is Kargo’s second acquisition, following last year’s purchase of Rhombus social integration tracker. But Stitcher is a larger acquisition, adding 120 people to a company of 225.

Visualize the change

The change is underway for the Google search page and user experience. In a blog post Google last week announced it would bring continuous scrolling to mobile search results. This format is “more transparent and intuitive” to users, wrote Niru Anand, product manager of Google Search. The mobile internet power cannot be turned off. Google is also slowly rolling out search features called “Things to Consider”, “Refine This Search” and “Expand This Search”. These tools steer users on the right path for searches which can be interpreted in a number of ways, depending on Roundtable on search engines. As part of these changes, the search flow becomes more visual. Google will even prompt users to refine the questions based on the images. These capabilities – what Google calls its Unified Multitasking Model, or MUM – will also be important business drivers, as the search algorithm adapts to online shopping patterns. Speaking of shopping models, one of the earliest examples of technology is that people use an image of a fashion model to see all products with the same design available for purchase on Google Shopping.

Disney Less

Disney lost more than $ 10 billion in market capitalization on Monday after a Barclays analyst lowered the stock due to slowing growth in streaming subscriptions. Disney has set a target of 230 million to 260 million Disney + subscribers by the end of 2024. But Barclays analyst Kannan Venkateshwar says the service is expected to more than double the growth rate of its subscriptions. here there to achieve this ambitious goal, Reuters reports. Disney doesn’t have easy levers for growth, even though it has paid arguably high customer acquisition rates – and the point is that Disney + has done it before, with very low or even free promotional offers at the store. during the first or two years. Its price has already increased this year. Disney has amazing franchises – Star Wars, Pixar, Disney Studios, Marvel… have you heard of them? – but a relatively small content library compared to other ad-free streamers, such as Amazon Prime, Netflix, and HBO Max. Venkateshwar said that Disney + seems to release new shows or movies about once a week. After a wave of early bird registrations, Disney + ‘s growth is starting to level off as it struggles with churn and newer services that have more titles overall, including Discovery +, Peacock, and Paramount +.

But wait, there is more!

Facebook’s ad tracking loss is startups’ gain. [The Information]

What has been the impact of ATT on mobile advertising? [Mobile Dev Memo]

Instagram struggles to fear losing its “pipeline” of young users. [NYT]

Google and the NBA sign a multi-year technology and marketing partnership. [MediaPost]

Publisher and agency directors review UIDs based on emails as the heir to the third-party cookie. [Digiday]

Scopely is in the process of acquiring GSN Games from Sony Pictures for $ 1 billion. [release]

Netflix’s internal measures set the value of “Squid Game” at $ 900 million. [Bloomberg]

WFA’s very first “DCI census” reveals major challenges regarding family status, age, gender, ethnicity and disability. [research]

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