The designer unveils the winter experience of the metaverse
We may not know exactly what metaverse will look like, but at least our digital selves will dress nicely as we find out.
Designer Ralph Lauren unveiled a holiday-themed experience with unique outfits for kid-friendly play on Wednesday Roblox.
Players will be able to explore a wintry landscape while participating in activities together such as ice skating, roasting marshmallows and having hot chocolate, as well as participating in a holiday scavenger hunt to unlock exclusive accessories.
âOur commitment to the Metaverse is a natural extension of our lifestyle brand which, at its core, has always been about entering the worlds of Ralph Lauren,â said Alice Delahunt, Director of Digital and Content for Ralph Lauren, in a statement.
Players can also customize their avatars with Ralph Lauren clothing at the virtual Polo stores located in Roblox.
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The experience will be available until January 3, 2022.
The metaverse is a combination of virtual and augmented realities and other technologies that allow users to live, work and socialize in a digital universe. Many proponents of the metaverse believe it will succeed the modern Internet.
Ralph Lauren is one of the many brands to partner with Roblox, considered one of the pioneers in creating a metaverse. In September, Roblox announced a partnership with footwear company Vans to create a virtual skate park and offer users the option to purchase Vans gear.
Roblox also has a partnership with the fashion icon Gucci, announced last summer.
Follow Brett Molina on Twitter: @ brettmolina23.
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