The first Pucci creations by Camille Miceli will be released on – WWD

From the jet-set to see now, buy now: Pucci will release its first creations by new artistic director Camille Miceli in its own boutiques, on, and with its exclusive partner Mytheresa.

The Italian fashion house invites a select group of journalists and influencers to discover the new collection in Capri on April 29, the same day the first collection will be available online and in stores.

Going forward, Pucci plans to unveil collections on a see now, buy now schedule, with deliveries scheduled as monthly drops. The company, controlled by French luxury giant LVMH Moët Hennessy Louis Vuitton, is rebooting as a resort-focused brand under Miceli, a seasoned creative who was most recently director of accessories design at Louis Vuitton.

His first collection is dubbed “La Grotta Azzura” – named after one of the island’s famous caves with crystal blue waters – and will hit stores and e-commerce channels in May, June and July.

The Florentine house kept Miceli’s first creations secret, but hinted at a “nomadic, joyful and colorful wardrobe, anchored in the Mediterranean”.

Miceli chose to make his first fashion statement for Pucci in Capri, where founder Emilio Pucci opened his first boutique in 1951 in Marina Piccola.

“The collection will be presented in an immersive format, inviting people to experience the new Pucci lifestyle through various events culminating in a villa party – a nod to the Italian jet set of the 1960s-1970s” , said Pucci in a version provided exclusively to WWD.

Considered one of the pioneers of Italian fashion, Emilio Pucci began designing jersey skiwear in 1947 and opened his house in 1949. His colorful and graphic patterns quickly became a house signature, and strongly also associated with summer getaways.

Controlled by LVMH since 2000, Pucci has experimented with a variety of designers over the years, including Julio Espada, Christian Lacroix, Matthew Williamson, Peter Dundas and Massimo Giorgetti of MSGM; studio setups; guest designers, and even a surprise collaboration with buzzy skate brand Supreme.

The brand recently closed stores in major metropolitan cities and is focusing on resort locations such as Miami, Palm Beach, Florida, St. Tropez and Portofino, Italy. It produces collections of ready-to-wear, beachwear, accessories, children’s clothing and eyewear.

Pucci’s weekend in Capri kicks off a month of destination fashion shows by brands including Louis Vuitton, Dior, Gucci and Chanel.

Mytheresa ships its luxury apparel to over 130 countries.


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