Victoria Beckham launches handbags, with a Made in Italy collection – WWD
LONDON – Victoria Beckham bursts into the handbag sector with a collection of 40 storage units that will be launched for the fall 2022 season. The eight models are made in Italy and are available in fabric, with the new VB logo, and in leather .
Although Beckham had created handbags before, the previous offering was small and bags were often designed to complement ready-to-wear.
Things are different this time: Beckham brought in a designer, Raphaelle Hanley, and assembled an in-house team to manage production and the supply chain.
“It’s a much more strategic launch and it’s part of our lifestyle approach,” Beckham said in an interview alongside brand CEO Marie Leblanc de Reynies.
The first handbag is part of an overall strategy announced last summer to reposition the brand for growth and profitability.
As noted, the brand has consolidated its fashion offering under one Victoria Beckham label. The Victoria Victoria Beckham and Main Collections have been mixed, with a new average price of around £550, compared to the old Main Collection’s £900.
The brand has worked on sourcing, supply chain and manufacturing to ensure the quality of the collection remains the same. Going forward, the plan is to relaunch leather goods and footwear under the new pricing structure.
The new Victoria Beckham collection debuted with the Spring 2022 pre-collection. Going forward, Beckham said she plans to present four collections a year, following the seasonal schedule. The overall supply, in terms of storage units, is down about 30-35%.
Beckham said she doesn’t take new category launches lightly and has overseen “every detail” of the design of the new bags.
She had been thinking about the category for a while and wanted these styles to be made to her specifications, with an attractive price point, luxury feel and functionality.
“A handbag is very personal, it’s a status, an extension of the house and of the person who wears it. I’m so proud of these bags and excited about every silhouette,” said Beckham, who even modeled a few of the ones on display in her West London office.
She also wanted them to be able to “complement the look and silhouette” of her rtw collections. She added that the bags reflect her “minimalist and piety” style.
The handbag samples will travel to Paris next week and will be sold alongside Victoria Beckham’s Fall 2022 collection. Beckham has created a film and will present the latest collection by appointment in his showroom.
Styles include a frame bucket bag with a gold jewel-like clasp and a small zippered pouch inside. A detachable shoulder strap and a separate handle allow the bag to be carried, worn over the shoulder, cross-body, or slung in the crook of an arm.
A supple clutch style has a wide, flat gold chain at the front that is inspired by a men’s watch strap. There are hobo bags, small round shoulder bags, and a rectangular frame style with a sporty strap.
Beckham also plays with colors: this season’s bags are available in bright green, dark green, lilac and dark red. Beckham said she plans to pair the lilac clutch with a red outfit.
“Color is so important to us as a brand – we’re known for mixing weird and unexpected colors,” Beckham said. Some of the bags feature the new repeating VB logo, which Beckham introduced for Pre-Fall 2022.
“We have big ambitions for the category and we are very strategic on this launch. We wanted to make sure we had the basics of the brand right before entering the category,” said Leblanc de Reynies.
She said there is a dedicated internal team that leads product sourcing and development, and liaises with factories. She described Hanley as having “huge experience” and a designer who “really understands the category”.
Hanley is a leather goods expert who has worked for companies such as Cartier, Tanner Krolle, AllSaints and Golden Goose.
In line with the brand’s new approach and positioning, Leblanc de Reynies said it was important that the bags were competitively priced and played in the designer luxury market.
“Leather goods is an important market for brands, and I think there is a white space for affordable luxury. The consumer is very educated now,” and also appreciates the value, she added.
Prices range from £490 for the small version of the bucket bag to £1,350 for the rectangular frame bag with a chunky, sporty shoulder strap. The soft clutch with chunky chain detail is priced at 890 pounds.
The bags will be sold through all Victoria Beckham channels and through wholesale partners internationally. Leblanc de Reynies said the launch of the bag will also be a key part of Victoria Beckham’s expansion into Asia.
The collection will be refreshed seasonally and will also include carryover styles.