Walmart adds Paramount+ as a subscription benefit
Walmart is adding more benefits to its subscription shipping service to compete with Amazon Prime, which is more expensive but offers a variety of additional benefits.
NEW YORK — Walmart Inc. announced on Monday that it has signed an agreement with Paramount Global to offer the entertainment company’s streaming service as a benefit to subscribers of the discounter’s shipping subscription service.
The move is part of an effort by the nation’s largest retailer to better compete with Amazon’s Prime membership program, which offers a range of benefits.
Starting in September, Walmart+ subscribers will have access to the Paramount+ Essential plan, which includes ads and features original dramas such as ‘1883’ and ‘Star Trek: Strange New Worlds’, as well as the ‘PAW Patrol’ preschool franchise. , recent blockbuster movies such as “Sonic the Hedgehog 2” and live sports.
The cost of Walmart+ will remain at $98 per year, or $12.95 per month, the retailer said. It includes free shipping on items and gas discounts. An Amazon Prime membership costs $139 per year, or $14.99 per month, and includes the Amazon Video service, original programming, and free games, among other perks.
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The partnership comes as many other streaming services become more expensive as consumers cut back on spending due to inflation.
Disney said last week that its streaming prices would increase this fall when it launches a new ad-supported subscription tier of Disney+. Hulu and ESPN+ will also see price increases.
Netflix lost nearly a million subscribers last spring and says an ad-supported tier is coming soon.
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Walmart, which is based in Bentonville, Arkansas, has never disclosed how many members it has signed up, but said Monday it has seen monthly growth in membership since launching in September 2020.
Terms of the deal with New York-based Paramount Global were not disclosed.