What Agents Can Learn From Kardashian’s Real Estate
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Whatever your feelings for the Kardashians, one thing you’ll have to admit: they have an eye for real estate. From the iconic (almost normal) family home featured in the early seasons of keeping up with the Kardashiansto the mega-luxury homes currently featured on the Hulu iteration, The Kardashiansthese women have always had a taste for opulent spaces.
Below, we’ll take a look at some of their most spectacular houses, gather some facts, and determine how these houses reflected the evolution of their tastes and brands as they grew in fortune and influence. What better way to say goodbye to luxury month than with this roundup of Kardashian castles.
The one that started it all: Kris Jenner’s Hidden Hills family home
Location: Jed Smith Road, Hidden Hills, California
Sold for: $3,395,000
Statistics: 3,966 square feet, four bedrooms, five bathrooms
If you looked KUWTK when it all started you probably remember this lovely home which, while luxurious, was decidedly understated compared to some of their newer storefronts.
The mood in those early days was that the Kardashians were an all-American family, except they lived alongside the wealth and glamor of Hollywood and Beverly Hills. The aim of the show was not, initially, to focus on wealth or fame; it was about focusing on how these things could co-exist with a family that, while decidedly modern, was more or less normal.
When adding value to past clients, be sure to keep them informed of the value of their home, especially if it has increased more than expected. Make sure they understand how they could take advantage of this added value: a bigger house, a cheaper one or a split into two properties.
A well-located and well-maintained home, even if modest, can form the basis of a property portfolio or a series of subsequent property renovations.
The most famous: Kris Jenner’s Hidden Hills mansion (the one with the black and white fireplace)
Location: Hidden Hills, California
Price: $4 million (in 2010)
Statistics: 8,860 square feet, six bedrooms, seven and a half bathrooms
Perhaps none of the Kardashian houses have been as well-known as this one, the one that saw much of the action as the Kardashians began to seriously expand their empires. Here, Kylie mistook a pig for a chicken. Here, Kim moved back in with Kanye to get away from endless renovations to their own home.
This sprawling house and grounds provide an interesting insight into the family’s growing wealth and power. The house is much more luxurious and there is an effort at elegance. The black and white design is particularly interesting, mixing sobriety and minimalist style with exaggerated luxury.
Another indication of this house’s unique role in recording the development of the Kardashian mythos: while the show was shot in the interiors of the house, the exteriors were those of another house, for security reasons.
Talk to your buyers and determine both their pain points and their buying goals. This is especially important if they are looking to move to a nicer home or better neighborhood.
While they may talk about square footage and closet size, there may be other factors at play. A better school system, a flashier street address, or more security can all be involved in a move.
The Modern Mausoleum: Kim and Kanye’s huge renovated mansion in Hidden Hills
Location: Hidden Hills, California
Price: $20 million purchase, $20 million renovation
Statistics: Eight bedrooms, 10 bathrooms
There’s something to be said for outright oddity. If so, this completely remodeled home, designed in large part by Axel Vervoordt and in part by Kanye West, is a fever dream of minimalism that’s been scrutinized, analyzed, and ridiculed — and still elicits strong opinions.
Is it ugly and scary or quiet and calm? Is this an oasis of peace for a family under constant attack or an over-the-top attempt to legitimize Kanye as an artist and Kim as the quintessential sophisticated tastemaker? (Just take a look at the crazy sinks.)
I think the answer is D: All of the above. There are without a doubt that Kanye wanted the house to be a way to legitimize his aesthetic sensibilities and artistic reputation.
Although Kim says the neutral palette was a mutual design decision, anyone who has followed the Kardashians knows that Kanye emptied her color closet and chose her clothes throughout their relationship, transforming her into the living embodiment of his own taste and style.
For Kim herself, the draws of home may lie in the same thing that seems to have brought her closer to Kanye: a sense of legitimacy and elevation that comes from her association with others, especially the men in her life. .
Following in her father’s legal footsteps, she seeks to position herself as an intellectual and civil rights activist. By marrying Kanye, she jumped off the cover of People magazine on the cover of vogue.
Buyers need options and they rely on their real estate professional to help them determine what is best for them. Come with an open mind and help them think through new construction versus resale, custom construction versus renovation, and the wide variety of sub-market options available in your area.
Even if there is no current listing that matches their wish list, they can welcome the opportunity to create their dream home. Be willing and able to make recommendations to top designers, architects and contractors in your area.
The Wellness Retreat: Kourtney Kardashian’s New Palm Springs Oasis
Location: La Quinta, California
Price: $12 million
Statistics: Over 9,000 square feet, six bedrooms, eight bathrooms
As her sisters launched brand after brand, Kourtney Kardashian seemed to be struggling to find her place in the ever-expanding Kardashian product empire. She finally seems to have hit her stride with POOSH, her goop-knockoff lifestyle brand (goop is Gweneth Paltrow’s brand) that seeks to capitalize on the older brother’s interest in health, diet and wellness. be.
After connecting with her now-husband, Blink 182 drummer Travis Barker, Kourtney purchased this spectacular, fully-furnished desert retreat with mountain views and a 15-tee Fazio-designed golf course just outside of the court.
Unlike the rest of the sisters, who all seem to stay close to the Kardashian mothership, Kourtney seems to have found happiness by going further afield, geographically.
For longtime fans of the show, this fits with his oft-stated intention to distance himself from the everyday with the rest of the family, including ex-boyfriend and baby dad Scott Disick, who lives in Hidden Hills with the rest of the clan.
When marketing an ad, think beyond the number of bedrooms and bathrooms. Think about location, convenience, views, and home ambience. Seek to convey the things that make the home special and direct your listing description with the wow factors the property offers.
The Well-Organized Home: Khloe Kardashian’s Mansion
Location: Hidden Hills, CA (next to Kris)
Price: $17 million
Statistics: 10,000 square feet, eight bedrooms, nine bathrooms
After years of relationship troubles, Khloe Kardashian may have been looking for a safe place to land when she oversaw the construction of this home at the same time as – and right next to – Kris’ latest residential project.
Now she and her daughter, True, occupy the sprawling residence with sprawling gardens, a professional-grade fitness studio and, reportedly, a panic room, too.
Known for her attention to detail and her so-called “Khlo-CD”, Khloe’s home is a reflection of her dedication to cleanliness and organization. The home features an incredible pantry and meticulously organized closets, offset by the oversized cloud-like furniture that this Kardashian sister always seems to favor.
Playing armchair psychologist, it’s not hard to imagine that Khloe’s desire to control and direct her physical space is a reflection of and response to the mess in her relationships. Plus, as a single mom, she creates an oasis of calm where she can raise her daughter in (relative) peace.
A house is more than an aesthetic or financial choice. For those who have experienced trauma or a major change in circumstances, it can represent safety and security, order in a chaotic world, and a sense of stability when life seems hopelessly complicated.
Be sensitive to the emotional component of your buyer clients’ home search or your seller clients’ home sale and understand what is going on beneath the surface.
So what can we learn from Kardashian homes?
Although the Kardashians are known for their excessive excesses, looking at their homes, past and present, it’s easy to see that, in many ways, they’re just like any other shopper. The factors that cause them to change residence (marriage, divorce, children, change in income and lifestyle) are the same factors that cause your customers to change residence.
As an agent, the more you can see the person behind the transaction, and the more you can identify with and empathize with them, the better your service to them will be.
Christy Murdock is a real estate agent, freelance writer, coach and consultant and owner of Real Estate Writing. She is also the creator of the online course Building the Property Description: The Step-by-Step Formula for Reluctant Property Writers. Follow Real Estate Writing on Twitter, instagram and Youtube.