With the launch of Neiman Marcus’ Christmas book, the holidays have officially started
Neiman Marcus should be celebrating his Los Angeles debut for the 95th annual vacation Christmas book for a week of 80 degree temperatures, but if you don’t come to LA for the weather you’re missing out on the essentials.
Indeed, after the set of holiday events imposed by the pandemic of last year, Neiman’s took advantage of the place with its holiday deployment, on the theme “Celebrate Big, Love Even Bigger”, which took place last night. and outdoors at Paramount Studios in Hollywood.
“Each year, we spend eight months creating and researching the gifts that will go into the Christmas bookSaid Daz McColl, brand marketing director. “It starts with the fantastic gifts and then we put together a collection of other items inspired by them. ”
Around the perimeter, ‘boxes’ contained such exaggerated fantastic gifts which included a 1920s party created by Bronson van Wyck at the Apollo for you and 19 of your closest friends ($ 395,000) and a trip to Portugal. to design your own custom-made fine china place setting for 12 people with Vista Alegre ($ 80,000), while around the corner was a Barrett-Jackson Hummer EV Edition 1 ($ 285,000), proving that the years 90 are really back in fashion.
“I’m really thinking of delivering experiences this year,” said Lisa Aiken, Fashion and Lifestyle Director of Neiman Marcus SVP. “I would like not only to buy my mother a present, but to take her for a day of shopping at the store and let her choose something. It’s about spending time together.
Among the countless gifts on display and in this year’s holiday book, you’ll also find an assortment of clothes, finds, and furniture for everyone on your list. Some of the highlights, sorted by price, from top to bottom: a 30.86 carat ($ 6.1 million) Mughal heart diamond; a ski trip to Jackson Hole’s Caldera House with Lindsey Vonn ($ 235.00); sequined Dolce & Gabbana boots for him ($ 2,645); Byredo’s new Mumbai Noise ($ 270); Vietri’s hand-painted ceramic nutcracker cheese board ($ 170); and Neiman Marcus’ dark chocolate coated potato chips ($ 22).
The hosts of the evening, Ted lassoJuno Temple and Phil Dunster each had their own choices. “My partner and I are moving into a new house and I had a blast looking at the dishes so the trip to Portugal really speaks to me,” Dunster said. “I never thought I’d put dishes on my Christmas list, but I consider dishes to be something really awesome this year. ”
“I like the little things,” said Temple, wearing a Dior jacket, McQueen dress and Versace boots. “This little Versace bag [which is also part of the Christmas Book] is the best I have seen. It even fits my mini highlighter and blush, and super mini mascara and lipstick.
Thinking about the party and the gifts, we asked everyone what their favorite gifts were from previous years: “I’ve had a guitar before. I had this silly idea that if I could play and sing, girls would fall in love with me. Once I realized it wasn’t working I just learned to play and loved it, ”Dunster said.
“I love jewelry, but one of the best gifts was actually a jewelry box my mom gave me,” Aiken said. “My wife bought me socks with little rubber dots on the bottom last year, and they were absolutely fantastic for working from home,” McColl said.
As the evening went on, DJ Alexandra Richards played upbeat tunes (no Mariah Carey’s holiday album), as guests browsed through the freebies before there was a live performance of the video. from the holiday campaign, choreographed by Emmy award-winning Al Blackstone.
Also in attendance: London Hughes, Jessica Wang, Julie Sarinana, Stormi Bree, Brad Goreski, Slick Woods and Lisa Rinna, who ignored the weather, but not the holiday mood, and were stunned in head-to-toe red with a McQueen puffer jacket. and a bodycon dress paired with sequined Balenciaga boots.
“You can really see the way everyone is dressed tonight as people are looking to celebrate more this year,” McColl said. “The simple fact that we are all together in person this year is worth celebrating.”