Wrangler® Teams Up With Rick and Morty, Popular Adult Swim Animated Series, For Second Collection
GREENSBORO, NC – (COMMERCIAL THREAD) – Global icon of denim Wrangler® today announced their latest collaboration with the Emmy Award-winning Adult Swim series “Rick and Morty,” in partnership with Warner Bros. Consumer Products. New Wrangler x Rick and Morty Collection will include designs that have never been seen before in this multiverse. Similar to the first collection, which launched in late 2020, this collaboration is available exclusively on Wrangler.com in preparation for the annual Adult Swim Festival, which airs November 12-13, 2021 on the Adult Swim YouTube channel.
“Rick and Morty” really permeated the cultural Zeitgeist with celebrity and pop culture fans. In 2020, Cowboy launched its inaugural collection with “Rick and Morty”, which has sold twice. The campaign around the original Wrangler x Rick and Morty Collection recently won Adweek’s Media Plan of the Year award for best use of the experience through creative elements such as a laser-etched jacket and life-focused activations at the swim festival for adults from last year. In tandem, the Wrangler x Rick and Morty Collection received Honorable Mention – Marketing for Business, Consumer Products / Services in the 2021 InSpire Silver Awards and the Excellence Award – Media Relations in the 2021 InSpire Bronze Awards.
“With the success of the initial collection, we were fortunate enough to partner again with the Cowboy brand and its global fan base. These custom Ricktastic designs can be worn for centuries, ”said Tricia Melton, director of marketing for Warner Bros. Kids, Young Adults and Classics. “To merge the successful Adult Swim series with a timeless brand like Cowboy is a great opportunity to bring something more to our fans that is authentic to the series. ”
Full Wrangler x Rick and Morty The collection includes four original designs: two crewneck sweatshirts 100% cotton terry, a hoodie 100% cotton terry cloth and a denim jacket with personalized artwork laser engraved on the back.
“As an emblematic heritage brand, Cowboy has a strong history in pop culture, and we love to seize opportunities to reach new fans when we are naturally integrated, including “Rick and Morty” from Adult Swim and the organic mention of Cowboy denim being indestructible by the NX-5 Planet Remover in the show’s Season 4 finale, ”said Holly Wheeler, vice president of global brand marketing at Cowboy. “As we enter our 75th anniversary, we will share even more exciting partnerships that will blend our Western roots with modern culture, revealing the direction the brand is taking for the next 75 years.
The Wrangler x Rick and Morty Collection is available on Wrangler.com with four unique pieces. Prices range from $ 59 to $ 79.
Seasons 1-4 of “Rick and Morty” are available to stream now on HBO Max.
Wrangler®, by Kontoor Brands (NYSE: KTB), has been an icon of authentic American style for more than 70 years. With a rich heritage rooted in the Western way of life, Cowboy is committed to providing superior quality and timeless design. Its collections for men, women and children look and feel great, inspiring all who wear them to be strong and ready for day to day living. Cowboy is available in retail stores around the world including flagship stores in Denver and Dallas, department stores, mass retailers, specialty stores, top western outfitters and online. For more information, visit Wrangler.com.
About adult swimming
Adult swimming (AdultSwim.com), launched in 2001, is WarnerMedia’s # 1 brand for young adults offering original and acquired animated series and stills. Airing nightly from 8 p.m. to 6 a.m. (ET / PT) on its Linear Channel, and also available via HBO Max, Adult Swim is the # 1 basic cable network with people ages 18-34 and 18-49. , and is seen in 94 million US homes, reaching over 40 million viewers via HBO Max.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a WarnerMedia company, extends the Studio’s powerful portfolio of entertainment brands and franchises in the lives of fans around the world. WBCP partners with the world’s best licensees on an award-winning line of toys, fashion, home decor and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Swimming for adults. The division’s successful global thematic entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and thematic experiences, WBCP is one of the leading retail licensing and merchandising organizations in the world.