Wuxly Announces Collaboration With Canadian Music Legend Bryan Adams

TORONTO, September 7, 2022 /CNW/ – Sustainable Canadian outerwear brand, Wuxlytoday announced a limited-edition collection, created in collaboration with the Canadian rocker, Brian Adams.

The ADB Wuxly x Bryan Adams Collection launches on October 6, 2022.

In 2019, four years after Wuxly set out to redefine warmth and create Canada’s first animal-free, tech-driven parka, the brand found a fan in the music icon Brian Adams, who shares Wuxly’s values ​​and passion for animal rights and sustainability. A committed vegan for over 30 years, Adams shares Wuxly’s dedication to protecting the planet and is proud to be associated with the brand’s sustainable, animal-free clothing philosophy. Adams’ recently released studio album, “So Happy It Hurts,” features the song “Kick Ass,” which inspired the collection of designs and the collections logo featuring Adams.

Together, Wuxly and Brian Adams created the brand’s very first capsule collection; fusing Wuxly’s enduring design with Adams’ rockstar style. The multi-faceted musician directed and starred in the campaign which was shot at his studio in London.

“I’m so proud to have collaborated on this awesome collection with Wuxly – a brand that I’ve personally admired for years and whose core values ​​I share – and I can’t wait to see how people take it on and rock it. these parts”, said Brian Adams.

” In partnership with Brian Adams on this collection has been a dream come true for our brand. Bryan’s vision and dedication to the process was inspiring to say the least, said James YurichukCEO, Wuxly. We also want to extend a big thank you to Jessica Panettageneral manager of Concept event company to introduce Brian Adams to our brand, for coming up with the initial idea for this capsule collection and for helping bring this collaboration to life,” He continued.

The ADB Wuxly x Bryan Adams Collection consists of three outer garments: the BAD Hoodie, the BAD Elk Parka and the kingston.

The BAD collection will be available exclusively on wuxly.com.

BAD Pullover Hoodie
The BAD hoodie is the ultimate gig companion, with a pick pocket in the kangaroo pocket. $140 BODY

BAD Elk Parka
Designed for Canadian winters, the BAD Elk Parka has a heat rating of -15C to -25C. The water and snow repellent shell and inner liner are made from 100% recycled plastics. Ultra-warm, lightweight Sorona insulation provides all the warmth and feel of down, without harming pets. Includes a guitar pick pocket. $995 BODY

The kingston
Animal-free, bio-based insulated jacket with a heat rating of +5C to -5C. Fitted and light cut. The water-repellent shell and inner liner are made from 100% recycled plastics. Designed for the jet-set rocker and named after Adams’ hometown, the kingston features a passport-sized pocket and a pick pocket. $595 BODY


About Wuxly:
Innovators of Canada’s first technology-based vegan parka, Wuxly is a Certified B Corporation brand for the planet and its people. As the leading sustainable, animal-free manufacturing brand in Canada, Wuxly leads with their love for fashion without the long term consequences. Pull on your parka and live warm, knowing your jacket meets unrivaled ethical standards for the people who make it and the planet that inspires it.


For further information: Kate Makinson, Founder, Kate Makinson Communications, 647-829-7011, [email protected]

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